Brent Bracelin, hardware analyst at Pacific Crest Securities, told CNBC’s “Squawk Box” that Dell Computer’s decision to sell through retail outlets could boost the stock to as much as $35 a share.
“It’s certainly an interesting opportunity for Dell,” Bracelin said Wednesday. “U.S. retail (sales) for Hewlett-Packard is about a $10 billion business. Retail (has counted) for 0% of Dell’s revenue. So, (Dell) is clearly going after the retail channel as a new market for them.”