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Vince McMahon's "Death" And WWE's "Stock" Answer!

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Published: Monday, 25 Jun 2007 | 11:12 AM ET
By:

CNBC Sports Business Reporter

It is probably one of the worst ads I’ve ever seen. Why? Because given the fact that Nash is the star, you look at him first -- sorry Ahmad. Then you start wondering what the hell the ad is about so you find the big watch in the bottom right hand corner. Then you notice that it’s on Ahmad, not Nash. Then you notice that the watch on Ahmad’s hand isn’t the watch that is featured in the ad. Then you notice all the way in the bottom a logo for the Steve Nash foundation. Huh? We think it’s cool that the folks at Raymond Weil gave $60,000 to the foundation for this ad, but we kind of wish they had enough money for a focus group.

Greg Norman Loses A Boatload
Golfing great Greg Norman has reportedly reached a divorce settlement with his ex-wife. The English tabloids have the price ranging from $120 million to a hard-to-believe $250 million. Norman is now reportedly dating Chris Evert, who has made two divorce settlements of her own.

Hammerin' Hank Stays Steady
I went over to eBay on Sunday night to see how Hank Aaron collectibles are holding up as Barry Bonds approaches his all-time home run record. Seems like it's too early to tell if Bonds passing Aaron will rejuvenate his collectibles or hurt them Here's the monthly data of average Hank Aaron item sold:

April: $44.66
May: $49.24
June: $46.05

There are some pretty sweet items up there right now and I'm not by any means authenticating them, so do your homework. Check these two out:
A 1954 Johnston Cookies Hank Aaron rookie card
A dual signed Aaron-Babe Ruth baseball

Not Everyone Hates Barry
Judging from the number of people that boo at the ballpark when Barry Bonds gets to the plate, you'd think there wasn't much demand for him. But, according to trading card publisher Beckett, Bonds has been among the three most searched terms and among the five most purchased items on the company's Web sitesince Feb. 26, 2007, a 17-week run that represents the longest consecutive streak any player has maintained.

Beckett officials note that if you were to collect one of every Barry Bonds card ever made - there are over 10,000 of them - you would have to pay $373,221, according to the value of each of them in their price guide.

The Tampa Tribune has a good profile of a fan named Kevin Fern, who estimates he spent about $25,000 on Bonds items over the years.

On The Links
Gene Frenette of the Jacksonville Times-Union talks about the big business of coaching buyouts

With the 25th anniversary of the USFL being commemorated this weekend, I thought you all would enjoy the piece I did while I was atESPN on the $1 lawsuit check and the story behind it.

Chip Brown of the Dallas Morning-News pens a piece on the branding of Kevin Durant.

Percy Allen of the Seattle Times writes that Durant is more valuable at No. 1 vs. No. 2. Don't believe the Nike number in there for Oden - “$12 million, not including bonuses.” We hear that it's a little more than half of that.

With Urban Meyer and Billy Donovan getting huge contracts, you had to know the University of Florida's athletic director Jeremy Foley was next. And would the people in the Orlando Sentinel Web photo department just please chill out with the size of these photos?

Questions? Comments? SportsBiz@cnbc.com

 Print
It has been a week since I questioned whether Vince McMahon’s fake death could lead to shareholder lawsuits since McMahon is so material to the organization’s business. Last Tuesday, the WWE said they had not received any calls from those holding WWE stock and then promptly named me a suspect in the death of “Mr. McMahon,” who they said was the character played by Vince McMahon. Well, this morning I walked into the office and received this statement in my e-mail box from the WWE...
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