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The Big Idea Blog


Current DateTime: 03:42:34 23 Nov 2009
LinksList Documentid: 25934472
Expiration DateTime: 11/23/2009 3:45:12 AM

THE BIG IDEA: VIDEO


Current DateTime: 03:42:34 23 Nov 2009
LinksList Documentid: 25917143
    • A Secondary Financial System?  11 Nov 2008

        America speaks out with their solutions to the country's economic crisis and Jeremy from New York offers an unconventional, although historically relevant solution.

    • The Need for Transparency  05 Nov 2008

        Donny Deutsch, Jim Cramer and Dylan Ratigan debate the possibilities for transparency and suggest solutions for the country's struggling housing market and unprecedented government actions.

    • Senator John Kerry  23 Oct 2008

        Donny Deutsch and Larry Kudlow question Senator John Kerry (D-MA) Chairman of the Senate Committee on Small Business and Entrepreneurship, on the state of the economy and the outlook for small businesses.

THE BIG RECAP


Current DateTime: 03:42:34 23 Nov 2009
LinksList Documentid: 25919169
Expiration DateTime: 11/23/2009 3:45:09 AM
Text Size
Jun.27
4:45 PM ET
Wednesday, 27 Jun 2007
There's Gotta Be A Better Way (And There Is!)

What is the easiest way to think of a new invention? It’s so simple sometimes it boggles my mind: Take anything from your every day life and MAKE IT BETTER! If there’s a niche that’s not being filled or a way to improve anything you do, I guarantee people will buy it. The trick is just spotting that opportunity. Million dollar ideas are literally everywhere, waiting for someone to stumble upon them. If these products don’t make you realize that, I don’t know what will.

Baby Sling
Baby Sling

What my guests on Monday did is they took something that frustrated them so much that they just had to do something about it! Take Cozy Friedman for example. She took a parent’s monthly nightmare--getting a child a hair cut--and transformed it into something the kids were virtually begging to do. Jennifer Panepinto and Gregg Levin--with both Mesu Bowls and the Perfect Curve--have taken a process and simplified it, making life easier, AND are now making millions! Quiqlite, Breezies and the Peanut sling also accomplish similar things, plain and simple: they make things better, they make life easier.

The take-home message here is that you don’t have to come up with something entirely novel for it to be a winning innovation. You can’t let the thought that "this is too simple, this is too easy" stop you from really pursuing an idea you believe in. Most of the time, when an idea or a product is just "too simple" or "too easy" and it’s not already out there, you’ve got yourself a million dollar idea!

Questions? Comments?

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