Petlane - Lane Nemeth - The Big Idea - Million Dollar Idea of the Week

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Jul.05

6:58 PM ET

Thursday, 5 Jul 2007

Petlane - Lane Nemeth

Lane Nemeth is the CEO of Petlane. When a new dog came into Lane's family she went searching for the best possible food & pet care products. When Lane couldn’t find the level of quality she wanted for the new pooch, she took matters into her own hands and founded Petlane.

Petlane currently offers over 250 products, which are sold in a direct sales fashion through "pet advisors" who host pet pawty's... much like a Tupperware party.

Petlane reports revenues of $1 million. For more information on Petlane, visit www.petlane.com.

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