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Goldman, Beth H.
Manager, Public Relations
Phone: (201) 735-4724
Email: beth.goldman@nbcuni.com
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Jul.06
12:25 PM ET
Friday, 6 Jul 2007
Former Vice President Al Gore Speaks Out on CNBC's 'The Big Idea With Donny Deutsch' Tonight, July 5th at 10 PM ET (Transcript Enclosed)

DEUTSCH: (Unintelligible)...and say that.

Mr. GORE: So early on, I'm looking at all this rein--all this--all these ideas in a full range, and they're mature ideas, emerging ideas, ideas about to make--and then there's this category called predawn, you know, and all of a sudden, that was my problem.

DEUTSCH: Exactly.

Mr. GORE: You know, if you invest in a predawn idea before there's any potential of marketing or you know, whatever, then, you know, more than likely, you're was--but if you hit it right, then the market will reward good ideas. In the political marketplace, for ideas, now, the emphasis is on overnight polling, on--and people are tempted to believe that the skill with which these manipulative emotional commercials can be made, trumps all of the substance, you know? And I think that's really hurt our democracy. I think that's one of the reasons why people have been turning away from the political process in such large numbers. And there's a hunger for authenticity and for--to bring meaning back into it. And I mean, I don't expect it to change anytime soon. I think it will change, though. I think the Internet, if it's kept free and not controlled, will enable the average citizen to come back in and play a meaningful role. I think it's already beginning to transform
American politics, but we're not there yet.

DEUTSCH: About business, Eric Schmidt, CEO of Google, who you sit on a board of advisers, or also on Steve Jobs, you're on his actual board.

Mr. GORE: And Eric is also on the Apple board.

DEUTSCH: And Eric said, I assume talking about you, "I assumed he'd give us geopolitical advice, and he did, but he was also superb at management leadership. He likes to dive into teams that don't get a lot of attention, real engine room stuff, like problems inside the advertising support group. He offers us strategy and solutions and then goes on his way. It's fun for him."

Mr. GORE: Yeah, it is fun.

DEUTSCH: What do you love about business so much? I mean, and the nitty-gritty kind of getting--I know we're talking about this.

Mr. GORE: Yeah, yeah. I love it. I absolutely love it. And I've had the opportunity to get involved in several different businesses, and to come in after spending a career in other things, at a level where people will show me the courtesy of listening to what I have to say, even though I haven't been in that engine room for as long as you would want, and I just think it's a lot of fun. It's very similar to the policy making work that I did for so long in the Congress and in the White House. You're moving big ideas around, you're looking at the different factors that can determine whether or not an idea succeeds or not. Multiple factors have to come together at the same point in time, at the same place. You have to have the right people with the right skills. It's the same kind of thing, really, and--but the market will reward the right kind of combination of people and resources and ideas. And seeing that happen and making it happen, I love that.

DEUTSCH: Agree or disagree with this statement, coming out of that as a business person? Obviously, Mike Bloomberg has talked about running for president. He's a great mayor because he's a great businessman. He solves problems.

Mr. GORE: Yeah.

CONTINUED
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