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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Kevin Durant: Nike Or Adidas Want Him To Fill Some Big Shoes

Published: Wednesday, 11 Jul 2007 | 1:57 PM ET

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By: Darren Rovell
Sports Business Reporter

AP
Kevin Durant
After a long wait, it's expected that Kevin Durant will sign with either Nike [NKE Loading... () ] or adidas in the next couple of days and that the wait is only being delayed by certain language that is being reviewed. The total value of the deal is expected to exceed $40 million, the second largest deal ever signed by an NBA rookie.

The other was a $90 million deal that Nike signed with LeBron James in 2003, which was also negotiated by Durant's agent Aaron Goodwin. Sources tell CNBC that the report from Sports Business Radio's Brian Berger, mentioning that Goodwin would only get paid on a deal greater than $40 million, is not true.