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Current DateTime: 11:30:46 10 Jul 2009
LinksList Documentid: 30212900

SPORTS BIZ VIDEO GALLERY

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Current DateTime: 11:30:46 10 Jul 2009
LinksList Documentid: 30231077
    • UFC 100  8 hrs ago

        The Ultimate Fighting Championship has trumped the boxing world and become a billion dollar business, reports CNBC's Darren Rovell.

    • TV Pitchman Billy Mays Dead at 50  29 Jun 2009

        TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.

    • Nike: Not Doing It  25 Jun 2009

        The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.

    • Likely #1 Draft Pick  25 Jun 2009

        Blake Griffin, the likely number one pick in Thursday's NBA draft, talks to CNBC's Darren Rovell.

    • Kyle Busch  24 Jun 2009

        One of the key selling points of a NASCAR sponsorship is driver access. Kyle Busch spent the day at sponsor M&M, getting a tour of the plant and signing autographs for employees, with CNBC's Darren Rovell.

    • Tony Stewart  24 Jun 2009

        Tony Stewart is a winner both on and off the track. The two-time Sprint Cup Champion also runs a dozen other businesses, including racetracks and a public relations firm, with CNBC's Darren Rovell.

Sports Biz Blog
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Jul.13
2:08 PM ET
Friday, 13 Jul 2007
Hendrick Motorsports: This Budweiser Is NOT For Dale Earnhardt Jr.

Hendrick Motorsports
Hendrick Motorsports
announced moments ago that Budweiser [BUD  Loading...      ()   ]  will not in fact be the primary sponsor of Dale Earnhardt Jr. While it's a really bad thing for Budweiser--any other driver they get won't be as big as Dale Jr,--I think in the end, it's better for Dale Jr.

It's just another signal of a fresh start. New team, new logo and I'd advise him and Hendrick to give him a new number as well. I think the fact that he won't be driving around in a Bud car probably will help increase Dale Jr.'s already robust merchandise sales business by at least 15 percent next year.

Why? Because if you are a Dale fan and you had an Earnhardt piece of Bud gear, you'd still be up to date if Bud resigned. Now, to prove your new fandom, you have to get new gear.

A new number also makes a fan change--witness the Kobe Bryant sales this year when he changed from No. 8 to No. 24.

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Current DateTime: 09:59:41 10 Jul 2009
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