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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Kevin Durant And Nike: A Done Deal

Published: Monday, 16 Jul 2007 | 1:09 PM ET

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By: Darren Rovell
Sports Business Reporter

Kevin Durant will be a Nike [NKE Loading... () ] guy, the question is how much did Nike pay him? The contract has been drawn up, but the paperwork has not yet been completed. I believe I'm going to be wrong on my prediction that Durant, when including signing bonus, would not get more than $6 million a year.

The adidas deal was the larger deal, but Durant in the end seemed to go with the brand he was more comfortable with.

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Topics:Marketing | Advertising | Sports

Companies:Nike Inc

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