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  • Francesco Galietti, CEO and founder of Policy Sonar, says Italian Prime Minister Matteo Renzi must be careful of "making a pact with the devil" as he plans to meet President Putin in Moscow.

  • Chien-Wen Tong, strategy director at WPP digital agency POSSIBLE, says viral content gets the most traction at the end of the week. Dan Beasley, founder of Puzzle London, adds that celebrity interaction adds to the multiplier effect.

  • European equities opened slightly lower Friday as investors reacted to more information on the European Central Bank's (ECB) bond buying program and markets look ahead to crucial U.S. jobs data.