The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment, and boost Twitter's bottom line.» Read More
Spam around the world dropped by an estimated one-fifth after Russia’s pursuit of a suspected spam kingpin, reports The New York Times.
Apple’s PC-versus-Mac battle almost put it out of business. Is it creating a similar one in the smartphone field?
Google likes to have its finger on the pulse of the Web, and that’s becoming harder to do as users increasingly use closed networks like Facebook, reports The New York Times.
As countries expand efforts to gain Western technology, U.S. firms risk having employees expose secrets, reports the New York Times.
At bottom, “The Social Network” is a movie about obsession. That is a large part of the reason I’m so smitten with it: that same obsession that caused Bill Gates to drop out of Harvard to start Microsoft and that drove Steve Jobs to build the first home computer in a garage — that’s the story of Mark Zuckerberg and Facebook too, at least in Mr. Sorkin’s telling. And that obsessional quality is what Mr. Sorkin has captured better than anyone before.
Over the years, Intel has used aggressive and catchy marketing programs to help elevate its position in the computing marketplace. This cachet has served Intel well, allowing it to command top dollar for its products, which power the vast majority of PCs. The Intel juggernaut was apparent on Tuesday as the company reported earnings better than expected on a sharp revenue increase.
Anyone driving the twists of Highway 1 between San Francisco and Los Angeles recently may have glimpsed a Toyota Prius with a curious funnel-like cylinder on the roof. Harder to notice was that the person at the wheel was not actually driving.
Facing intense competition from phone makers wedded to Google’s Android software, Steven P. Jobs, Apple’s chief executive, finally plans to make the iPhone available on Verizon Wireless, the largest wireless carrier in the United States.
Steven Ballmer, Microsoft’s chief executive, recently showed up with a small entourage of deputies at Adobe’s corporate offices in San Francisco to hold a secret meeting with Adobe’s chief executive, Shantanu Narayen, the NYT reports.
NBC Universal and Microsoft, the parents of msnbc.com, are holding high-level talks about changing its name, an unusual and potentially risky endeavor for the third most popular news Web site in the United States.
Toshiba, the Japanese electronics maker, said Monday that it would be the first on the market with a TV that displays images in 3-D without requiring viewers to don dedicated glasses.
Google announced on Monday that several television networks, Internet and media companies, including HBO, CNBC and Twitter, will be its partner in offering Web content and programming via televisions, to allow on-demand viewing and apps built for the big screen. But the major networks—ABC, CBS, Fox, and NBC—were absent from Google’s content partnerships.
Many older people will watch the movie, which was No. 1 at the box office last weekend, and see a cautionary tale about a callous young man who betrays friends, partners and principles as he hacks his way to lucre and fame. But many in the generation who grew up in a world that Zuckerberg helped invent will applaud someone who saw his chance and seized it with both hands, mostly by placing them on the keyboard and coding something that no one else had.
Deep inside the computer worm that some specialists suspect is aimed at slowing Iran’s race for a nuclear weapon lies what could be a fleeting reference to the Book of Esther, the Old Testament tale in which the Jews pre-empt a Persian plot to destroy them.
Facebook shares have recently traded on the secondary market for around $76, giving the company an implied value of $33 billion.
Federal law enforcement and national security officials are preparing to seek sweeping new regulations for the Internet, arguing that their ability to wiretap criminal and terrorism suspects is “going dark” as people increasingly communicate online instead of by telephone.
As Nokia’s new chief executive, Stephen Elop, takes over this month, he faces a formidable task: to regain the company’s lost ground in the smartphone segment. The New York Times reports.
Cisco chief executive John Chambers has a new stimulus plan for America—one guaranteed to create hundreds of billions of dollars in cash flow without costing the taxpayer a single dollar in new spending.
Disney's top Internet executive, Steve Wadsworth, resigned late Thursday following a difficult tenure in which the media giant’s Web strategy underwent repeated retrenchments.
Facebook - already on the path to becoming an advertising powerhouse - is laying the groundwork for its second act: a virtual currency system that some day could turn into a multibillion-dollar business.
Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.