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Current DateTime: 06:49:56 09 Jul 2009
LinksList Documentid: 30830730
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    • GM Emerges from Bankruptcy  6 hrs ago

        GM has a second chance but can it thrive with China breathing down its back? Insight with CNBC's Phil LeBeau.

    • Goldman Sachs Gets an Upgrade  6 hrs ago

        John Carey, Executive Vice President and Portfolio Manager at Pioneer Investments, thinks Goldman Sachs is an example of a financial institution that is good shape -- there are very few banks left in this position. He discusses financials with CNBC's Amanda Drury and Martin Soong.

    • Driving Out Of Bankruptcy  9 hrs ago

        A federal judge cleared the way for GM to sell most of its assets to a new company, with CNBC's Phil LeBeau.

    • Can Diesel Dethrone Hybrids?  08 Jul 2009

        A new study found diesel cars may save owners more money than hybrids. CNBC's Phil LeBeau has the details.

    • BA Workers Threaten Strike  07 Jul 2009

        British Airways passengers could see their summer-holiday plans disrupted this summer as the airline’s workers threaten to strike. John Strickland from JLS Consulting told CNBC that BA has made strides in negotiating with unions.

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Current DateTime: 06:49:57 09 Jul 2009
LinksList Documentid: 30830722
Behind The Wheel
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Jul.25
11:04 AM ET
Wednesday, 25 Jul 2007
Mercedes-Benz TV: Take It For A Spin On The Web

If you are a Mercedes Benz fan, you may have already tuned in to the latest attempt by the automaker to reach out to buyers. It's called Mercedes-Benz.tv. It's actually on the Mercedes Benz Web site www.mercedes-benz.tv and it is perhaps one of the best sites run by an automaker, when it comes to advancing the placement of a brand.

Mercedes TV works because the content is varied and updated. This has long been a frustration I've heard from car buyers and enthusiasts. They go on-line, watch a video or news clip about a particular model or brand, and that's it. For weeks after that, the video is not updated. But with Mercedes TV, which recently launched, the videos are expected to be updated regularly. Also, the clips have variety ranging from a segment on designing the C-Class, to Mercedes Benz Fashion Week in Berlin, to the making of a Formula 1 commercial with Lewis Hamilton. Granted, you may not care for every clip, but with that amount of variety, you want to go back to the site on a regular basis. Check it out: www.mercedes-benz.tv.

2Q EARNINGS SURGE
DaimlerChrysler [DCX  Loading...      ()   ] released preliminary second quarter earnings for it's Mercedes division and the company's profits surged 74 percent, with profit margins rising to 9.6%, that's well above the company's target of 7%. This is the latest indication Mercedes is back on track with its cars and SUV's connecting with buyers. Look at the demand for the GL, E, and C Class. Sales for those 3 models are up substantially year over year, with the GL class rising an astounding 124%! This is not surprising given the company's latest designs have been spot-on. Also, Mercedes appears to have licked the quality issues that tarnished the company's reputation a few years ago.

If Daimler is to thrive by focusing on building the Mercedes brand, expanding profit margins will be the key. The 2Q results show Mercedes is well on its way to delivering on that promise. The full results will come out in late August.

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