More Videos
- Obama's Emission Reduction Pledge Paints Future for Autos
- Toyota Makes Recall Fix And So Long Saab
- The L.A. Extravaganza: A Test for Auto Shows
- Volt Drive: Great Ride, Interesting Interior and a Friendly Chirp
- Volvo Talks Show New Day Dawning for China
- Starting Car2Go - Smart Move for Daimler
- GM Cuts Losses—Plans Early Loan Repayment
- Ghosn's Bet: 10% of World Will Drive EV's in 10 Years
- Ford, Hyundai, Audi Gaining Interest
- Cadillac Converj Smart Extension of Volt
- U.S. Stocks Fall on Dubai Worries
- Black Friday at Best Buy
- Strategists on Dubai: Avoid 'Rash Moves' Now
- Longer Lines, Fuller Carts This Black Friday
- Dubai Stock Market Fear Has 'Legs': Dennis Gartman
- Obama's Emission Reduction Pledge Paints Future for Autos
- Is Super Bowl Halftime Act Too Old?
- Surprising Options Trades in TiVo Shares
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- Abu Dhabi Will Aid Debt-Fraught Dubai 'Case by Case'
- Banks With The Biggest Exposure to The UAE
- Dubai's Debt Woes Signal New Era for Creditors
- Next Week: Cash In Now Or Wait For A Santa Rally?
- Dubai Stock Selloff May Bring Buying Opportunity
- Longer Lines, Fuller Carts This Black Friday
- Big US Banks May Be Forced to Raise Capital: Bove
- Bank of America Amends Pay for Senior Executives
- Tiger Woods Out of Hospital After Accident
RSS FEED
Behind The Wheel
Text Size 
 |
Mercedes TV works because the content is varied and updated. This has long been a frustration I've heard from car buyers and enthusiasts. They go on-line, watch a video or news clip about a particular model or brand, and that's it. For weeks after that, the video is not updated. But with Mercedes TV, which recently launched, the videos are expected to be updated regularly. Also, the clips have variety ranging from a segment on designing the C-Class, to Mercedes Benz Fashion Week in Berlin, to the making of a Formula 1 commercial with Lewis Hamilton. Granted, you may not care for every clip, but with that amount of variety, you want to go back to the site on a regular basis. Check it out: www.mercedes-benz.tv.
2Q EARNINGS SURGE
DaimlerChrysler [DCX
Loading...
()
] released preliminary second quarter earnings for it's Mercedes division and the company's profits surged 74 percent, with profit margins rising to 9.6%, that's well above the company's target of 7%. This is the latest indication Mercedes is back on track with its cars and SUV's connecting with buyers. Look at the demand for the GL, E, and C Class. Sales for those 3 models are up substantially year over year, with the GL class rising an astounding 124%! This is not surprising given the company's latest designs have been spot-on. Also, Mercedes appears to have licked the quality issues that tarnished the company's reputation a few years ago.
If Daimler is to thrive by focusing on building the Mercedes brand, expanding profit margins will be the key. The 2Q results show Mercedes is well on its way to delivering on that promise. The full results will come out in late August.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes