Note to PR people: please actually WATCH our network and understand what CNBC does before sending pitches. Here's a shortened list of press releases sent my way in the last 24 hours:
"Draumr Publishing, an independent U.S. press, has finally released 'Moon Child,' the tantalizing new novel by first time Canadian author Simone Maroney, to the North American public. The book is a rollicking good ride, complete with adventure, betrayal and harrowing escapes from dire circumstances."
"NeoMed Software Introduces "EpiTrax Live"--New online demonstrations allow physicians and prospective users of EpiTrax to learn more about electronic seizure tracking"
"Jewish Federation observes first anniversary of Seattle shooting"
Yes, let's find stock angles on tragedy, seizure tracking, and a book that's a "rollicking good ride." And then there's Lindsay Lohan.
We received this offer to comment on the poor girl.
"In light of the latest troubling episode in Lindsay Lohan's life, please remember Dr. Susan Bartell as an expert who can comment. Dr. Bartell is a psychologist noted for her work with troubled young people. Bartell has media experience and lives in the NYC area. She will be in the city this afternoon if CNBC Cable Network needs her for commentary."
WHY ON EARTH would I want to interview a psychologist about Lindsay Lohan? WE COVER BUSINESS NEWS. But, just as I was harrumphing about this, I noticed--on our air--we were covering, you guessed it, Lindsay Lohan (see video below). Of course, our story was whether anyone would insure her anymore on a Hollywood production, so we could console ourselves that there was actually a financial angle! Where did I put that psychologist's number!!