Skimpier volleyball uniforms may have something to do with the sport's Olympic popularity, says the US pro beach volleyball tour CEO, but so did the stunning American gold medal win.
Singapore awards $735,000 to any of its athletes who win gold at the Olympics. CNBC's Darren Rovell has more on this and what a gold medal is worth in countries around the world.
Olympic runners are using more clothes, not less, to help them gain speed, reports CNBC's Darren Rovell.
Sports agent Evan Morgenstein discusses the Olympics and athlete sponsorship with CNBC's Darren Rovell.
Disccussing the marketability of winning medals, with Evan Morgenstein, Nastia Liukin's agent
The official sportswear partner of the 2008 Olympics discusses the shoe and apparel industry outlook, with Herbert Hainer, Adidas CEO
Looking at how athletes are dressing for success, with CNBC's Darren Rovell, Bill Griffeth & Sue Herera.
The Beijing Olympics will become the most viewed games in history and Visa will benefit, with Joseph Saunders, Visa chairman/CEO
The coming out party for Kinesio tape is at the Olympics, with CNBC's Darren Rovell
GE Chairman & CEO Jeff Immelt discusses the Olympics, China and more with CNBC's Carl Quintanilla.
A look at Speedo's highest-paid spokesperson and its parent company's incredible month, with CNBC's Darren Rovell
Samsung spends $100M to sponsor the Olympic games, with Bill Ogle, Samsung Telecommunications chief marketing officer
Beijing’s ‘Green’ Olympics are going to be one of the most smog-ridden Games ever but this offers tremendous opportunities for clean technology suppliers, where American firms excel.
Insight on one of the biggest brands behind the athletes in Beijing, with Charlie Denson, Nike president
Chef Daniel Boulud, famous for his New York flagship restaurant, Daniel, is cooking up a challenge for himself in Beijing, reports CNBC's Carl Quintanilla.
"China wants to use these Games to reintroduce itself to the world, to celebrate its return to the ranks of world powers and its remarkable economic success over the past three decades....But, the Olympics might bring about changes that could make the party nervous."
The official international beer sponsor of the games is no stranger to the Olympics or China, with Tony Ponturo, Anheuser-Busch VP, global media/sports marketing and CNBC's Darren Rovell
CNBC's Carl Quintanilla looks at the challenge of finding enough hotel rooms for the expected 500,000 visitors to Beijing.
Hans Morris, Visa president, discusses Visa's installation of 90,000 ATMs in China prior to the Olympics and his company's association with swimmer Michael Phelps.
While many cars are off the road to ease pollution during the Olympics, American carmakers hope this market will lead to salvation, with CNBC's Phil Lebeau
Bill Zollars, president and CEO of YRC Worldwide, talks about doing business in China.
Visiting China is a lot easier than it used to be but there's still plenty for visitors to consider. Here's some tips on visas, vaccinations and other practical matters.
A map of Olympic venues and noteworthy sites in Beijing, China.
Beijing and the co-host Olympic cities.
U.S. Olympic fans looking to fly to Beijing for the summer games will find a limited choice of options originating from the US, but they'll find a spanking new airport terminal and light rail line.
The 60 million-member Chinese Communist Party, host of the biggest and most expensive Olympics ever, really wants to welcome you to Beijing. But there are a few rules it wants you to know about.