General Motors is raising incentives to boost sales in August, mainly in the full-size pickup truck segment, the automaker's global head of product development said Thursday.
"We are boosting incentives in August," Bob Lutz said on the sidelines of an industry conference in Traverse City, Michigan. "I think it's predominantly in the full-size pickups," he added.
Lutz said the automaker increased incentives this month to compete with rivals offering big discounts, after July sales were "weaker than we would have wanted it to be."
GM is boosting incentives even as it has been trying to stick to a strategy of lower incentives and clearer pricing after decades of big discounting programs that eroded profits.