More Videos
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
- Adidas Out At UCF After MJ's Son Wears Jordans
- If Yanks Win, Merchandise Will Fly Off Shelves
- Final World Series Games Big Money Makers
- What I Got Wrong About Keflezighi
- Marathon's Headline Win Is Empty
- New Cubs Owner Tom Ricketts Goes One-on-One With "SportsBiz"
- Roger Federer Signs With Chocolate Brand Deal
- Marshall Fogel: A Collector's Profile
RSS FEED
MOST SHARED
- Home Prices Start to Stabilize In the US as Sales Pick Up
- Dow Industrials at New Highs—But Other Indices Lag
- S&P Stocks Trading at New 52-Week Highs
- Future of Marketing
- Israel: Leader of Business Innovation
- Rock Band Weezer Uses Snuggie to Promote New Album
- Dow Up Over 100 After G20 Stimulus Pledge
- Why Health Care Bill Is Facing Such a Tough Fight in Senate
- Priceline Crushes Profit Forecasts; Shares Jump
- Warren Buffett to Sell Stakes In Union Pacific & Norfolk Southern
- Nov. 9: Unusual Volume Leaders
- The Battered Businesses Behind Housing
- Modern Warfare 2's Record-Breaking Launch
- Merck’s Mega-Monday Morning
- Why are Traders Bullish on This Food Company?
- Profiting From Natural Gas: Strategists
- S&P Stocks Trading at New 52-Week Highs
- Shopping for Answers
- Buffett to Sell Stakes in Norfolk Southern, Union Pacific
- Do You Know Your Coca-Cola Myths?
- Electronic Arts Beats Street, Announces 1,500 Job Cuts
- Time Is Here to Look at Overseas Stocks: Bill Gross
- Home Prices Start to Stabilize In the US as Sales Pick Up
- Flaw in US Data Overstates Growth, Productivity
- Priceline Crushes Profit Forecasts; Shares Jump
- 'Modern Warfare 2' May Be Biggest Event This Year
- Sprint to Cut Up to 2,500 Jobs, Sees Charge
Sports Biz
Text Size 
 |
AP |
In an era where it's sometimes hard to believe that athletes really use the products they pitch, John Daly is what they call a breath of fresh air. He loves Diet Coke. Loves it.
According to his autobiography, he consumes 514 gallons of the stuff a year. That's about 15 cans a day for those that are counting.
So the question is, as we stare at Daly at the top of the field at the PGA Championship today, should he be on Coca-Cola's [KO
Loading...
()
] endorsement roster? For him, it really doesn't matter. Diet Coke is cheap enough. At 15 cans a day that's about $368 when you buy it in bulk. He can afford that. Weigh in by voting in the poll.
But what about Coke? Is it unhealthy to be associated with a star who maybe drinks more than he should. What message does that send? Or should Coke not worry about messages and just worry about the bottom line--the guy loves the stuff. I can see the commercial now--the overweight Daly trying the new Diet Coke with Vitamins.
I've put up two polls so far and I've been intrigued with the results. Readers were split on whether American Express made the right decision by dumping Tiger Woods, but more people thought that the Barry Bonds Home Run Ball NO. 756 was worth more than $500,000.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes