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Murdoch's other Agenda -- Going Green!

Since I report so much on Rupert Murdoch and News Corp , it seemed only fair to report on his softer side. Despite that fact that Murdoch is known for pushing a conservative agenda in his media outlets, he's promoting what's traditionally been considered a liberal cause -- a campaign against global warming.

He's using his TV stations and print publications to promote conserving energy to help the environment, as Fortune Magazine's Marc Gunther details in a recent article. BSkyB became carbon neutral in 2006 and News Corp promises to reduce its carbon emissions by 10% by 2012. Perhaps it's no surprise that Murdoch is leading the most innovative environmental efforts of any of the media companies...

Questions? Comments? MediaMoney@cnbc.com

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  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.