Fall TV Trade
Web Producer
This fall will bring a new TV season and the beginning of a year-long presidential cycle for the networks. The money should drop in buckets on the network and cable companies but the big question remains same – who’s going to catch it?
Julia Boorstin, CNBC’s Media and Entertainment Correspondent, says the media conglomerates are all saying this fall looks particularly strong. She believes CBS (CBS) will continue to lead the pack, but by a smaller margin than last year. ABC, owned by Disney (DIS) is gaining on the Tiffany Network with a strong slate of returning shows and new ones.
NBC Universal, owned by GE (GE) and parent company of this network, has the most to gain this cycle, Boorstin says. The network is under new leadership and is premiering several new shows with a “ton of buzz.”
Fox, owned by News Corp. (NWS), typically has a weak lineup in the fall until American Idol starts, Boorstin says.
Guy Adami says one way to trade the fall cycle is with Cumulus Media (CMLS), which moved higher in advance of the 2004 election. Guy thinks it will go higher before next year’s election and he doesn’t think its current agreement to be bought will go through.
Jeff Macke would continue to buy Disney on the dips.
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Trader disclosure: On the date of taping, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Seymour Owns (AAPL), (TWX), (INTC), Is Short (MS); Macke Owns (EMC), (INTC), (ATVI), (DIS); NBC Universal is the Parent Company of CNBC
