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Paramount: Does Dropping Blu-ray Cost Them Michael Bay?

Sony Blu-ray Disc
AP
Sony Blu-ray Disc

The blogosphere is swirling with rumors about how Paramount's decision to ditch the Blu-ray format in favor of HD DVD (see my previous post), could cost the studio big time. It all started with the director Paramount's biggest hit, "Transformers." On a forum on his own blog--www.shootfortheedit.com--director Michael Bay posted the following:

"I want people to see my movies in the best formats possible. For them to deny people who have Blu-ray sucks! They were progressive by having two formats. No Transformers 2 for me!

Bay "

"Transformers" has already brought in $660 million at the worldwide box office. Including DVD and ancillaries, there's not question that this easily can be a billion dollar franchise for the studio. That's an interesting cost-benefit analysis there. Is potentially losing Michael Bay worth whatever financial compensation of committing to one high def format? Email me and let me know what you think!

Questions? Comments? MediaMoney@cnbc.com
  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.