Paramount: Does Dropping Blu-ray Cost Them Michael Bay?
CNBC Media and Entertainment Reporter
The blogosphere is swirling with rumors about how Paramount's decision to ditch the Blu-ray format in favor of HD DVD (see my previous post), could cost the studio big time. It all started with the director Paramount's biggest hit, "Transformers." On a forum on his own blog--www.shootfortheedit.com--director Michael Bay posted the following:
"I want people to see my movies in the best formats possible. For them to deny people who have Blu-ray sucks! They were progressive by having two formats. No Transformers 2 for me!
"Transformers" has already brought in $660 million at the worldwide box office. Including DVD and ancillaries, there's not question that this easily can be a billion dollar franchise for the studio. That's an interesting cost-benefit analysis there. Is potentially losing Michael Bay worth whatever financial compensation of committing to one high def format? Email me and let me know what you think!Questions? Comments? MediaMoney@cnbc.com