Microsoft Targets Hardcore Gamers with New Mouse
Microsoft said Tuesday it plans to introduce a new mouse designed for gaming on personal computers, aiming to capture a growing segment of the computer peripheral equipment market.
The SideWinder mouse, which will target hardcore computer video game fans, allows nearly 5,000 customizations including the weight of the mouse, the device's "feet" that affect how it glides, and what its various touch settings control.
The new mouse comes with a small liquid crystal display between the thumb and index finger to keep track of game functions and settings.
Microsoft executives said computer gaming was growing rapidly and mouse varieties catering to gamers have seen sales increasing at a double-digit pace. Rivals Logitech and Razer Group also make computer mice for video games.
The SideWinder will retail for $79.95 when it becomes available in October.