Iger explained to Cramer and the USC crowd that because Disney is such a well-known global brand, it is able to move its content across multiple platforms unlike other media companies. If the studio releases a big movie, consumers are not just exposed to it in the theater, but also on the web, in theme parks and in video games, among other things. Iger said he views Disney not as a “new media” company or an “old media” company, but simply a media company. And his job is to exploit his content across as many platforms and in as many ways as possible.
Cramer was curious about Disney’s recent acquisition of Club Penguin, a social networking utility for children. Iger said the web is a “powerful space we have to occupy” and Club Penguin represented an opportunity to create a “new experience” on the web in addition to moving Disney’s entertainment content to the internet.
One of the biggest threats to any media company has become the siphoning of advertising dollars out of television. But because of Disney’s huge reach, Iger isn’t worried. He said Disney creates experiences for traditional advertisers that are effective and the company can still compete for – and win – new advertisers as they are courted by new entrants into the game like Google .