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Current DateTime: 01:43:54 08 Nov 2009
LinksList Documentid: 30830730
Expiration DateTime: 11/8/2009 1:45:30 PM
    • Fiat's 5-Year Road Plan for Chrysler  05 Nov 2009

        Fiat said its 5-year road plan to turn around Chrysler will result in the doubling of revenue. "There is no alternative but for Chrysler to be ambitious at this point," Stefano Aversa, co-president of restructuring specialists Alix Partners, said Thursday. "They have plenty of cash."

    • Ford's Safer Seatbelt  05 Nov 2009

        Ford is unveiling its groundbreaking seat belt. CNBC's Phil LeBeau has the details.

    • Chrysler's Rebirth  05 Nov 2009

        Chrysler is kicking off its rebirth and hoping its new game plan will please the government as well as the industry. Mike Jackson, chairman and CEO of AutoNation, shares his insight.

    • Toyota Reports Surprise Profit, but Outlook Bumpy  05 Nov 2009

        Toyota's results blew past expectations Thursday. The Japanese automaker posted a surprise quarterly profit and halved its annual loss forecast. "Toyota is still making a loss. It's still going to face a very difficult future ahead," Graeme Maxton from The Insight Bureau said. "This doesn't mean that the auto sector has turned around."

    • Health-Check on Auto Industry  04 Nov 2009

        Given the shape of the auto industry globally, China is providing a large amount of relief to automakers, notes Mohit Arora, senior director for India at JD Power & Associates. He analyzes the health of the auto industry, with CNBC's Karen Tso.

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Current DateTime: 01:43:55 08 Nov 2009
LinksList Documentid: 30830722
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Behind The Wheel

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Sep.20
1:45 PM ET
Thursday, 20 Sep 2007
Chrysler's Press on "the Home Team"

Jim Press
AP
Jim Press

Chrysler's
newest hire, and new head of sales and marketing, Jim Press, says he's "on the home team" and ready to grow the struggling American automaker. But as I listened to the first public comments from Jim Press, I kept asking myself, "how exactly will this man revive Chrysler?" For now, that is still unclear.

I have to be honest, when I heard that Press would be a guest on WJR Radio in Detroit, I figured he would give host Paul W. Smith plenty of the Press charm, and few concrete details about what it will take to bring Chrysler back. I was right.

Smith asked him some pointed questions, but Press gave us few specifics about what he will do. And to be fair, the man has been on the job for just 4 days, so he's still getting settled. One thing that did come through during the interview is the fact Cerberus is very serious about re-building Chrysler.

Press has yet to meet with Chrysler's dealers which will be the one area where he can make the most immediate impact. Chrysler dealers I've talked with in recent months have been fed up with their treatment by management. If Press can get them on board, they could be a huge factor in helping boost sales.

I'm not sure how Press will do that, but I wouldn't bet against him. Over the next two months we'll likely hear his game plan, but for now, we will have to settle for Jim Press proclaiming he's glad to be on the "home team."

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