- Maximum Bob Goes Full Throttle For GM
- GM's Second Chance
- Are Diesels Better Than Hybrids?
- Residual Values Hold Up Through Bankruptcy
- GM A Step Closer To Exiting Bankruptcy
- Are Gas Prices Still Scaring Car Buyers?
- Ford Passes Toyota For #2 In The U.S.
- Studs, Duds, And The Musical Chairs In Autoland
- Going Fast. Deals And Models Harder To Find
- GM Enters Stretch Run To Exit Bankruptcy
|
CNBC'S MOST SHARED
- Unemployed? Bored? Make Money Playing Beer Pong
- WPP's Sir Martin Sorrell on the Ad Recession
- Social Networking's 'Naked' Truth
- Merrill's McCann Seen as UBS Wealth Frontrunner
- Warren Buffett's Top Three Investment Rules for the Average American
- The View From Newark
- Eric Schmidt on Government Scrutiny and Economic Recovery
- Blog You!!!
- Warren Buffett's Complete Sun Valley CNBC Interview - Transcript and Video
- Eric Schmidt on Government Scrutiny and Economic Recovery
- Market 360: The Week's Best & Worst
- Geek Squad V. Gizmodo
- Brandt: Google Chrome OS in the Post-PC Age
- Other People Are Weirder Than We Are
- Bank Failures: Is The Nightmare Over? (Video)
- California Here I Go? No.
- Roginsky: No More Mr. Nice Guy
- Commercial Conundrum
- Government Selling Bank Stakes for Too Cheap: Panel
- Buffett's Top 3 Investment Rules for Average Americans
- Market Insider: Earnings Loom in the Week Ahead
- Bulls Get Summertime Blues, But It's Hot Fun for Bears
- As Banks Fail, Strong Institutions Become More Visible
- GM IPO in Second Quarter 2010 at the Earliest: CFO

- Merrill's McCann Seen as UBS Wealth Frontrunner
- It's Not the Wealthy Who Are Leaving California: Study
- Atlantic City Takes Hit as Pennsylvania Casino Opens
RSS FEED

Chrysler's newest hire, and new head of sales and marketing, Jim Press, says he's "on the home team" and ready to grow the struggling American automaker. But as I listened to the first public comments from Jim Press, I kept asking myself, "how exactly will this man revive Chrysler?" For now, that is still unclear.
I have to be honest, when I heard that Press would be a guest on WJR Radio in Detroit, I figured he would give host Paul W. Smith plenty of the Press charm, and few concrete details about what it will take to bring Chrysler back. I was right.
Smith asked him some pointed questions, but Press gave us few specifics about what he will do. And to be fair, the man has been on the job for just 4 days, so he's still getting settled. One thing that did come through during the interview is the fact Cerberus is very serious about re-building Chrysler.
Press has yet to meet with Chrysler's dealers which will be the one area where he can make the most immediate impact. Chrysler dealers I've talked with in recent months have been fed up with their treatment by management. If Press can get them on board, they could be a huge factor in helping boost sales.
I'm not sure how Press will do that, but I wouldn't bet against him. Over the next two months we'll likely hear his game plan, but for now, we will have to settle for Jim Press proclaiming he's glad to be on the "home team."
Questions? Comments?





