- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Eyeing the Growth at CBS
- Is Oprah Ready to Go on Her OWN?
- Time Warner Cable's Earnings Drop But Beat Expectations
- Scripps Networks Interactive Buys Stake in Travel Channel
- News Corp Emerging From Bottom of Cycle: Murdoch
- Time Warner Raises Forecast, Focuses on Exploiting Content
- Comcast Reports Higher Earnings, Deflects Merger Talk
- Best Buy To Embed Digital Download Platform on Devices
More Videos
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Eyeing the Growth at CBS
- Is Oprah Ready to Go on Her OWN?
- Time Warner Cable's Earnings Drop But Beat Expectations
- Scripps Networks Interactive Buys Stake in Travel Channel
- News Corp Emerging From Bottom of Cycle: Murdoch
- Time Warner Raises Forecast, Focuses on Exploiting Content
- Comcast Reports Higher Earnings, Deflects Merger Talk
- Best Buy To Embed Digital Download Platform on Devices
RSS FEED
MOST SHARED
- Solar Market Heating Back Up?
- Sweeping Health Care Overhaul Bill Passes House
- US Becomes Top Country Brand Under Obama: Survey
- Realty Execs See Pain Ahead
- BoA Board in Civil War Over Lewis' Succesor
- Easy Money & Stocks
- Administration Rejects Plan to Buy Fannie Mae Credits
- Want the Homebuyer's Tax Credit? Here Are Some Tips
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Tommy Lee, Medical Tourism and Nasty Santa, Your Emails
- U.S. Markets Gain 3% for the Week Despite 10.2% Unemployment
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Stimulus II? Jobs Tax Credit=Cash For Clunkers
- Rockwell Automation Earnings: What Options Are Saying
- Gold Will Touch Higher Lows and Higher Highs: Analyst
- Is Misery Alive And Well in Your Office?
- Consumers Haven't Changed, They Are Just Pickier
- Sweeping Health Care Overhaul Bill Passes House
- For the Jobless, 10% is Harder Than Before
- Week Ahead: Stocks Search for Catalyst in Quiet Week
- Outlook: Dollar Likely to Ride Higher on Bleak Jobs Report
- Geithner: More Stimulus, Not a Bank Tax
- Windfall is Seen as Bank Bonuses are Paid in Stock
- Volatility Returns: Sign of the Bull Losing Muscle?
- Cramer: Earnings, IPOs Dominate Next Week
- Buying Fear: How to Own Volatility
Media Money
Text Size 
 |
CNBC.com Daily Candy |
] is paying some $125 million for Daily Candy, a lifestyle-oriented website and e-mail newsletter that reaches 2.5 million readers, mostly women. Founded in 2000, Daily Candy publishes 13 daily editions and eight weekly editions, organized by locale or interest.I myself subscribe to several of the e-mails that talk about the hottest new restaurants, fashion, travel, and yes occasionally candy. As advertisers increasingly aim to reach targeted demographics, Daily Candy's base of youngish women in urban areas who are interested in finding out the coolest new ways to spend their money makes it particularly appealing.
How does this fit with Comcast's cable business? Well Comcast has an Interactive Media division, that also includes its Fancast online video site, and Fandango and Movies.com. And Comcast.net, a web portal to access Comcast's distribution is a popular site.
Comcast will try to grow Daily Candy by promoting it across those other web platforms, and will pull from Daily Candy's content to bolster the other sites. And since the line beween the web and TV is increasingly blurred, Comcast can also use Daily Candy with the TV channels it owns, like E! entertainment.
And this story doesn't just touch one media giant, but two. Comcast is buying Daily Candy from The Pilot Group a private investment firm run by Robert Pittman. Remember him? He got the boot from the company now known as Time Warner [TWX
Loading...
()
] when the AOL-Time Warner acquisition didn't work out so well. His firm bought a controlling stake in Daily Candy for $3.5 million in 2003 then put the property up for sale for some $100 million a few years ago. And he's not just an investor, he's helped the newsletter's founder Dany Levy grow it into a better marketing vehicle for retail brands.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes