How are ad sales?
The ad model is moving toward on-line. All of the networks are moving toward giving away their shows and using ads - rather than having a more niche audience and selling each individual show.
It looks as if NBC (the parent of CNBC) is set up well with Emmy wins for 30 Rock and more. What's the buzz?
NBC can only move up from here. They built a lot of their schedule on the success of Heroes. They have Bionic Woman and Journeyman about a guy who travels back in time. If the theory holds, these shows could do well.
Jeff Macke thinks the trade is Disney (DIS) as a long term play.
Guy Adami prefers Google (GOOG) as a media trade.
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Trader disclosure: On Sept. 21, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (DIS), (INTC); Najarian Is Short(GS); Finerman's Firm Owns S&P Puts; Finerman's Firm Owns Russell 2000 Puts; Finerman's Firm Owns (COP), (GE), (GCO), (NYX), (NMX), (USG), (LTD), (WMT); Fineram's Firm And Finerman Own (HD); NBC Universal Is The Parent Company Of CNBC