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CNBC Asia Pacific Expands Further into the Region

cnbc.com
Wednesday, 26 Sep 2007 | 11:17 PM ET

Singapore, 27 September 2007 - CNBC, First in Business Worldwide, expands further in the Asia Pacific region by launching its biggest push into the Australian market.

On October 2 CNBC will be launching new local programming initiatives, introducing an expanded local news & operations team and announcing the appointment of a leading business journalist as a new anchor for CNBC in Australia, Oriel Morrison.

John Casey, Director, News and Programming CNBC Asia Pacific said that CNBC is the preeminent investor network, reaching nearly 400 million households worldwide.

"We take our business seriously because there is nothing more important than getting it right when people's money is on the line," he continues. "60% of CNBC's viewers act on the accurate and unbiased information they get from us so we are sure CNBC's new initiatives will resonate with the business and investing communities, both in Australia, and also around in the region." he said.

CNBC's new programming, will complement the global network's trademark programming of fast, accurate, actionable and unbiased business and financial news reporting geared towards those who have money – and those who want to make it.

The 2 new programs that will be launched are :

Trading Matters (Mon – Thu 5pm (SYD))

The half hour Trading Matters program recognizes the fact that Australia has one of the highest percentages of share ownership per capita in the world. The show will provide Australian investors with real time, actionable information on local share and market performance with access to the country's top investors and money managers- revealing the inside track on opportunities for both the institutional and retail investor A daily, half-hour, digest of the day's most important business headlines, a comprehensive wrap of the trading day and concise, actionable and tangible advice, on maximizing investments.

Australia This Week (Friday 5pm (SYD))

Australia This Week will screen each Friday after the close of trade to offer a complete summary of the key events that shaped the week – the deals, the market, the policy decisions, the data – all summarized and analyzed in an informative 30-minute wrap. It will be the one stop shop to starting the trading/business week ahead of the pack.

Oriel Morrison, a prominent Australian business news journalist, formerly with the Nine Network, Sky News, Channel 7 and Bloomberg, will anchor the 2 new shows. She will be joined by a 10 - man news and production team, who are based in Sydney.

Another integral part of CNBC's commitment to Australia will be the establishment of a new facility in the historic Burns Philp Building, across from the Australian Stock Exchange in the heart of Sydney's financial district.

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These initiatives come on the back of the launch of Squawk Australia that commenced in March this year. Squawk Australia, an hour-long business breakfast show, is anchored by Jeffrey James and has featured some of the biggest names in Australian business.

"CNBC has enjoyed tremendous growth in Asia Pacific this year," said Jeremy Pink, President and Managing Director, CNBC Asia Pacific. "These new Australian initiatives are part of a significant investment that we have committed to further expanding in the region."

About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-Pacific produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group, and a partnership with Digital Chosun, an entity of Chosun Daily Group of Companies, the premier multiplatform media conglomerate in Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband, on www.cnbc.com. CNBC content is also distributed on mobile platforms through selective markets.

CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the ‘World's Most Admired' company in FORTUNE magazine's annual poll of executives (March 2007).

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