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KB Home Bets on Disney-Inspired Houses
Topics:Mortgages | Housing | Real Estate
Sectors:Construction and Materials
Companies:KB Home | Walt Disney Co
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A Disney character inspired room is displayed at a KB Home model home. |
] is wishing upon a star. The No. 5 U.S. home builder said Wednesday it would begin to offer homes customized with Walt Disney [DIS
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] characters -- such as Mickey Mouse, Cinderella and Pirates of the Caribbean.
Starting next year, buyers will be able to specify flooring, window coverings and lighting inspired by Disney characters.
"Almost 60% of KB Home home buyers are families with children," said Wendy Marlett, senior vice president of sales and marketing at KB Home, in a statement.
The U.S. housing market has been in a steep downturn for nearly two years now, with problems in the credit market and high prices deterring many prospective buyers.
Copyright 2009 Reuters. Click for restrictions.
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