KB Home Bets on Disney-Inspired Houses
Faced with the worst U.S. housing market in years, KB Home is wishing upon a star.
The No. 5 U.S. home builder said Wednesday it would begin to offer homes customized with Walt Disney characters -- such as Mickey Mouse, Cinderella and Pirates of the Caribbean.
Starting next year, buyers will be able to specify flooring, window coverings and lighting inspired by Disney characters.
"Almost 60% of KB Home home buyers are families with children," said Wendy Marlett, senior vice president of sales and marketing at KB Home, in a statement.
The U.S. housing market has been in a steep downturn for nearly two years now, with problems in the credit market and high prices deterring many prospective buyers.