KB Home Bets on Disney-Inspired Houses
By: Reuters
Faced with the worst U.S. housing market in years, KB Home is wishing upon a star.
The No. 5 U.S. home builder said Wednesday it would begin to offer homes customized with Walt Disney characters -- such as Mickey Mouse, Cinderella and Pirates of the Caribbean.
Starting next year, buyers will be able to specify flooring, window coverings and lighting inspired by Disney characters.
"Almost 60% of KB Home home buyers are families with children," said Wendy Marlett, senior vice president of sales and marketing at KB Home, in a statement.
The U.S. housing market has been in a steep downturn for nearly two years now, with problems in the credit market and high prices deterring many prospective buyers.
Faced with the worst U.S. housing market in years, KB Home is wishing upon a star. The No. 5 U.S. home builder said Wednesday it would begin to offer homes customized with Walt Disney characters -- such as Mickey Mouse, Cinderella and Pirates of the Caribbean.
