More Videos
- Lance, Please Back Out Of Tour
- Singh Not Wearing Stanford At Tournament
- Companies Behind Murray Have a Lot To Gain
- Hall Of Fame Suit Lists Revealing Numbers
- Sports Poker Event Trying To Buck Recession
- Billy Mays — He Left the World Knowing He Sold It
- NBA Draft: By The Numbers
- Vijay Singh Offers To Pay Stanford's Bail
- Is "The Big Pierogi" Next For Shaq?
- Singh Will Continue To Stick By Stanford
RSS FEED
|
CNBC'S MOST SHARED
- 'We're in the Middle of a Crash': Black Swan
- A Goldman Trading Scandal?
- The Rising Mountain of Debt May Be the Next Crisis
- Cuddle Parties Heat Up
- Latvian Banker Taking Souls as Collateral
- Alaska Governor Sarah Palin Will Resign
- Malaysia PM Speaks to CNBC
- SEC May Reinstate Rules for Short-Selling Stocks
- Your First Move For Monday July 6th
- Market 360: The Week's Best & Worst
- Fireworks At Pharma's Market
- Value of Warren Buffett's Annual Gift to Gates Foundation Falls Along With Berkshire's Stock
- Michael Jackson: The Music And The Money
- Five Stock Picks for This Market
- Realities of the New Obama Refis
- Weak Dollar Means Gold at $1,040: Strategist
- Court Ruling Could Mean Trouble for TiVo
- Lance, Please Back Out Of Tour
- Plan to Sell General Motors' Assets Is Approved
- BOJ Shirakawa: Japan Corporate Finance Still Tight
- China Reassures on Dollar Debate Before G8
- Obama Heads to Moscow for 'Reset' Summit
- Alcoa to Post Loss — What Does This Mean?
- UK Spy Chief's Wife Posts Life on Facebook
- A Goldman Trading Scandal?
- Partner Re to Buy Paris Re in $2 Billion Deal
- Biden: 'We Misread How Bad The Economy Was'
Text Size 
For those of you who are living under a rock, the Nintendo [NTDOY
Loading...
()
] Wii is pretty much taking over the world. And frankly, I'm not sure I'm going to be writing this blog after Oct. 22, because the next night "Wii Playground" comes out. Yes, folks it's dodgeball and tetherball on the Wii.
 |
Prince Tennis Rackets |
But today, we're talking about the smart folks at Prince, who are going to do well capitalizing on the popularity of Wii Tennis, one of the console's most popular games. The tennis racket makers announced today that they have partnered with a company called Qualtech Global to make a frame that the controller fits around that looks like a racket.
 |
Prince Wii Tennis Consoles |
Like "Guitar Hero" lovers that jam with replica guitars, Wii Tennis players can now actually feel like they're playing tennis. The rackets--which feature Prince branding--will be available in many colors and will hit Circuit City shelves on Nov. 15 at a retail price of $14.99. Since any company can make a third party accessory without Nintendo's permission, I think that more companies should think about doing this. Getting your brand on a video game controller might be the best product placement this world has to offer and it really comes at no cost.
“Even before the first racquets went to production, people started jockeying to get them for themselves, their kids or their friends who 'just had to have them,'" said Linda Glassel, vice president of marketing for Prince, in a statement. “Offering these racquets makes perfect sense for us. We are not only providing a really fun, useful accessory to the Wii user, but encouraging additional exposure for the brand and the sport as well. We hope that many of the people who find us in the video game section, will head to the sporting goods section or their local tennis shop and pick up a Prince racquet, either for the first time or to get back in the game."
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes