The Big Idea Effect: Just'a Drop, Not Just Another Idea

Think the success stops there? Think again. Prior to the show, in July 2007, Just’a Drop could only be found here and there in the U.S. and Canada… Now foreign investors are clamoring for Just’a Drop, and the company plans to begin selling in thirty-seven new countries next year.

That’s right, THIRTY-SEVEN countries. People will be eliminating odors everywhere from Australia to Colombia and Dubai.

Luc attributes his new-found business connections to The Big Idea… Just like a Brazilian businessman who saw Just a Drop while vacationing in South Carolina. He was watching The Big Idea on a Thursday night. The next Monday, he was in Luc’s office hammering out a deal to be the exclusive distributor of Just’a Drop in Brazil… A deal that could net the company multi-millions per year.

Luc knew from the beginning that Just’a Drop would be his dream product: “Making something that everybody needs and something that everybody wants… I think we’ve accomplished both those things.”

Now that the word is out there and Just’a Drop is finally getting noticed, who knows, in five years this product may be in every bathroom in the world, and taking all the fear and loathing out of the Number Two.

Written By Paul Toscano

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