The “CrackBerry” appears to be as addictive as its nickname implies. Investors can't seem to get enough of the devices or the stock. With the shares up 126% this year before earnings Thursday after the bell, should you cash in or keep thumbing a ride with RIMM?

CNBC Silicon Valley Bureau Chief Jim Goldman joins the panel for this conversation. Following are excerpts.

Goldman feels RIMM has huge momentum. Global Crown Capital has increased its 52-week target to $180 a share he says and RIMM has figured out a way to cross the gap and appeal to the consumer. Goldman adds that the company has received permission go into China which he feels will turbo-charge the share price.

Pete Najarian says he’s excited about RIMM and explains options are pricing in a 15% move (both directions) on Thursday after RIMM reports. Regardless, he thinks the company has more upside.

Getting Ahead Of RIMM

RIMM

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Trader disclosure: On Oct 3, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Macke Owns (DIS), (HAS), (INTC); Macke Owned (DIS) And (HAS) On 9/10/07; Najarian Owns (BIDU); Najarian Owns (GS) Options; Finerman Owns (GS); Finerman Is Short (WYNN); Finerman's Firm And Finerman Own (KALU); Finerman's Firm Owns (ASD), (BWS), (NYX),(NMX), (BEAS), (PSS), (NVT); Finerman's Firm Owns S&P 500 Puts; Finerman's Firm Owns Russell 2000 Puts

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