'Halo 3' Scores $300 million for Microsoft
Microsoft announced Thursday that its “Halo 3” game achieved more than $300 million in sales in the first week of sales.
The game, designed for the software giant's Xbox 360 game console, was released worldwide Sept. 25. The company claimed the one-week sales figure makes it the fastest-selling video game ever.
Microsoft added that initial reports from retailers worldwide show console sales have more than doubled compared with the weekly average before the launch of “Halo 3.” The company did not provide an exact sales numbers.
"'Halo' is truly a cultural phenomenon, and the launch of ‘Halo 3’ is an important milestone for Xbox 360 and for video games as entertainment and as an art form,” said Bill Gates, chairman of Microsoft, said in the company statement. “‘Halo 3’ embodies our vision for the future of entertainment, where some of the world’s greatest creative minds will deliver a new generation of interactive storytelling.”
Microsoft has been battling Nintendo on the gaming front since the latter introduced its Wii gaming console last year. In the meantime, gaming console leader Sony indicated it will make price moves in certain instances on its Playstation 3 system in an attempt to win holiday sales.