President and Managing Director, CNBC Asia Pacific

Jeremy Pink is the President and Managing Director of CNBC in Asia Pacific. He is responsible for managing and growing CNBC’s assets in Asia Pacific, and for spearheading CNBC’s regional integration within the global business, to help drive growth and reinforce CNBC’s position as the world’s leading business news network. His role includes collaborating across divisions to effectively utilize the worldwide resources of NBC Universal, and parent company GE.

With two decades of media experience spanning three continents, Pink brings tremendous insights to the business in the Asia Pacific region. Pink actively contributed to the successful relaunch of CNBC Asia Pacific’s morning programming schedule at the beginning of 2007, where 3 new shows were created, Squawk Australia, CNBC’s Cash Flow and Capital Connection (broadcast simultaneously from Europe and Asia). Under his leadership, CNBC’s signature programme, Squawk Box was also enhanced and the studio located in its Singapore Headquarters was revamped to better facilitate co-anchored shows like Squawk Box and Capital Connection. In addition, CNBC Asia Pacific also successfully launched a new suite of digital and mobile offerings and developed a strong partnership with Digital Chosun, an entity of Chosun Daily Group of Companies in Korea

Previously, Pink was Vice President, International News and Programming based in the US, where he worked across each international network – CNBC in the US, Europe, Asia Pacific and CNBC World in the US - to identify global programming and content opportunities.  One of the programs that he spearheaded is the Worldwide Exchange, the global business news program, simultaneously broadcast out of the US, Europe and Asia. Prior to that he was with CNBC in Europe, where he was Vice President of News and Programming, directing the network's daily content and coverage with oversight of the network's long-range programming as well.  His work contributed to making CNBC in Europe the fastest growing pan-European TV channel. Prior to CNBC in Europe, Pink held positions at Asia Business Network LLP (now known as CNBC Asia Pacific), Worldly Information Network, and CNN's New York and Atlanta offices.

Pink holds an MBA from Duke University and a BA in Economics from Ohio State University.

Director, News and Programming, CNBC Asia Pacific

John Casey heads News and Programming for CNBC in Asia Pacific. In his capacity, Casey oversees CNBC’s efforts to enhance the network’s programming.  His responsibilities include supervising the development of content, talent and program schedule for CNBC Asia Pacific, ensuring the high quality of CNBC’s daily output, and developing new, compelling content for CNBC’s broadcast, mobile and broadband platforms.  

Casey was also responsible for the successful relaunch of CNBC Asia Pacific’s morning programming schedule at the beginning of 2007, where he created three new shows, Squawk Australia, CNBC’s Cash Flow and Capital Connection (broadcast simultaneously in Europe and Asia). He also enhanced CNBC’s signature programme, Squawk Box and was instrumental in the revamp of the studio located in its Singapore Headquarters to better facilitate co-anchored shows.

Casey also spearheaded the development of the CNBC bureau in Sydney, Australia, where he created two new daily programs, Trading Matters and Australia This Week. In addition, he established an Australia-based news and programming team comprising two anchors and five programming personnel. 

Casey was previously with CNBC Europe, based in London.  He was the Deputy Head of News and the Executive Producer of Worldwide Exchange and Power Lunch.  Casey has had more than a decade of experience in the production of business and financial news programs, and the management of news networks.  He developed the successful Worldwide Exchange format - the world’s first global, tri-anchored, live newscast, broadcast simultaneously from Asia, Europe and the United States.  He also developed CNBC Europe’s rolling, volume-driven ticker, and the FTSE CNBC Global 300 Index.  He helped set up CNBC Nordic, in Denmark, and CNBCe in Turkey and he designed and built the CNBC Europe newsroom system.

Senior Vice President, Advertising, CNBC Asia Pacific

Toby Hayward is the Senior Vice President, Advertising Sales for CNBC Asia Pacific.  Hayward, who will be based in Singapore from Date, will be responsible for all advertising sales for the CNBC owned family of networks in the Asia Pacific region, as well as meeting revenue goals of CNBC (US) and CNBC Europe from advertisers in the Asia Pacific.

In this capacity, Hayward will oversee CNBC’s regional advertising sales and sales support teams.  He will also be responsible for developing strategies to provide custom made integrated solutions to clients to meet their marketing objectives, including program sponsorships, and using on ground events, online and mobile platforms to complement the on air campaigns.

Hayward is a veteran in the industry, with about 30 years of media buying and selling experience under his belt.  He last held the position of Executive Vice President, Advertising Sales / Pan Regional Group, MTV Networks in Singapore.  In this capacity, he had substantially increased advertising revenue for the network, as well as established new sales offices and teams in Japan, Korea and Hong Kong.  He was also responsible for a number of multi million dollar, ground breaking deals.

Hayward also worked for Star TV, based in Hong Kong, first as the Vice President of Client Services, then as the Executive Vice President of Advertising Sales, overseeing advertising sales and sales support for the entire region.

Prior to this, Hayward worked in various media buying roles for 15 years, including being the Regional Media Coordinator for McCann Erickson Advertising, based in Hong Kong, and the Broadcast Director for Leo Burnett Advertising, based in London.

Senior Vice President, Business Development and Partnerships, CNBC Asia Pacific

Alan Seiffert, Senior Vice President of Business Development and Partnerships in CNBC Asia, is spearheading the network’s business development and partnership department in this region. In this capacity, he will oversee CNBC’s efforts to build up business opportunities for the network in the Asia Pacific region. He is also responsible for managing relations with CNBC’s current partners in Asia Pacific, developing new opportunities with them, as well as building strategic partnerships with other potential associates in the region, in a bid to extend the network’s reach and strengthen the CNBC brand. Alan is based in Singapore.

Alan joins CNBC Asia Pacific, from NBC Universal Television Distribution, based at Universal City, California, where he was the Vice President of Business Affairs, responsible for deal transactions for their television production and syndication division. He was also instrumental in negotiating global television format and straight licensing deals, throughout Asia Pacific, including China, South Korea, Japan, Hong Kong, South East Asia, and Australia, as well as in Europe, and the Middle East. He also handled numerous new media transactions including content deals on interactive, mobile, broadband, and IPTV platforms. Alan was also an active player in the integration of the distribution units following NBC’s 2004 acquisition of Universal. 

Prior to NBCU, Alan served as Assistant General Counsel for the National Basketball Association’s entertainment group where he was responsible for negotiating international television licensing deals. During his tenure with the NBA, Alan worked extensively with a variety of platforms and channels throughout Asia, including in Japan, China, Hong Kong, Singapore, South Korea, Taiwan, and the Philippines. Alan has also held various positions within the FOX Entertainment Group, last one being the Vice President, Business and Legal Affairs for their television syndication unit. 

Alan is a graduate of the University of Michigan Law School. He holds a bachelors degree from California State University, Northridge, and an M.A. from New York University. Alan has served on the Board of various cultural organizations, and is a member of the Academy of Television Arts and Sciences.

Head of Network Distribution, CNBC Asia Pacific

Jacqueline Lam, Head of Network Distribution, CNBC Asia Pacific, spearheads all aspects of subscription-based sales in this region. In this capacity, she oversees CNBC’s efforts to enhance distribution opportunities for the network on cable and satellite TV platforms, mobile as well as broadband platforms in the Asia Pacific. She also oversees all licensing opportunities for CNBC as a 24-hour channel or partial programming blocks to terrestrial broadcasters, commercial establishments, financial institutions, hotels and airlines. Additionally she leads customer growth and retention strategies throughout the region. Jacqueline is based in Singapore.

Jacqueline joined CNBC Asia Pacific in 2005, from MediaCorp News, Channel NewsAsia (International), where she was the Manager, Regional Distribution and Marketing, responsible for identifying and strategizing channel market entry in Asia, including selecting channel partners for channel redistribution, and negotiating license contracts with terrestrial broadcasters, pay TV operators and hotels. In that capacity, she was also instrumental in securing carriage in 15 million households and hotels in the Asia Pacific for the channel. 

Prior to Channel NewsAsia (International), Jacqueline was the Marketing Manager for J.D. Edwards (Asia Pacific) Pte Ltd (now known as PeopleSoft). During her tenure there, she led events management, advertising, brand management and Corporate Communications division. Her efforts led to the roll out of Supply Chain Management and e-business applications through marketing campaigns in the region. 

Jacqueline is a graduate of Oklahoma City University, where she holds a Bachelor’s Degree in Mass Communication, as well as a Diploma in Business Administration from the Singapore Polytechnic.