President and Managing Director, CNBC Asia Pacific

Satpal Brainch is the President and Managing Director of CNBC in Asia Pacific. He is responsible for managing and growing CNBC’s assets in Asia Pacific, for spearheading CNBC’s regional integration within the global business, and for driving growth to reinforce CNBC’s position as the world’s leading business news network. His role includes collaborating across divisions to effectively utilize the worldwide resources of NBC Universal, and parent company GE.

Most recently, Brainch was Vice President & CFO for CNBC based in the U.S where he was responsible for leading the finance operation globally. In this capacity, he championed growth throughout the business and was a steadfast advocate for thoughtful investment in business news, digital products, long form programming as well as CNBC’s international efforts. Brainch also supported cross-regional ad sales, branded content deals and new brand-extending revenue streams.

Prior to joining CNBC, Brainch served as the Vice President Financial Planning and Analysis for the Television Group at NBC Universal since June 2006.  Previously, he spent seven years within GE finance in various positions.

Brainch holds a bachelor’s degree in finance and marketing from Emory University in Atlanta, GA.

Director, News and Programming, CNBC Asia Pacific

John Casey heads News and Programming for CNBC in Asia Pacific. In his capacity, Casey oversees CNBC’s efforts to enhance the network’s programming.  His responsibilities include supervising the development of content, talent and program schedule for CNBC Asia Pacific, ensuring the high quality of CNBC’s daily output, and developing new, compelling content for CNBC’s broadcast, mobile and broadband platforms.  

Casey was also responsible for the successful relaunch of CNBC Asia Pacific’s morning programming schedule at the beginning of 2007, where he created three new shows, Squawk Australia, CNBC’s Cash Flow and Capital Connection (broadcast simultaneously in Europe and Asia). He also enhanced CNBC’s signature programme, Squawk Box and was instrumental in the revamp of the studio located in its Singapore Headquarters to better facilitate co-anchored shows.

Casey also spearheaded the development of the CNBC bureau in Sydney, Australia, where he created two new daily programs, Trading Matters and Australia This Week. In addition, he established an Australia-based news and programming team comprising two anchors and five programming personnel. 

Casey was previously with CNBC Europe, based in London.  He was the Deputy Head of News and the Executive Producer of Worldwide Exchange and Power Lunch.  Casey has had more than a decade of experience in the production of business and financial news programs, and the management of news networks.  He developed the successful Worldwide Exchange format - the world’s first global, tri-anchored, live newscast, broadcast simultaneously from Asia, Europe and the United States.  He also developed CNBC Europe’s rolling, volume-driven ticker, and the FTSE CNBC Global 300 Index.  He helped set up CNBC Nordic, in Denmark, and CNBCe in Turkey and he designed and built the CNBC Europe newsroom system.

Senior Vice President, Advertising, CNBC Asia Pacific

Toby Hayward is the Senior Vice President, Advertising Sales for CNBC Asia Pacific.  Hayward, who will be based in Singapore from Date, will be responsible for all advertising sales for the CNBC owned family of networks in the Asia Pacific region, as well as meeting revenue goals of CNBC (US) and CNBC Europe from advertisers in the Asia Pacific.

In this capacity, Hayward will oversee CNBC’s regional advertising sales and sales support teams.  He will also be responsible for developing strategies to provide custom made integrated solutions to clients to meet their marketing objectives, including program sponsorships, and using on ground events, online and mobile platforms to complement the on air campaigns.

Hayward is a veteran in the industry, with about 30 years of media buying and selling experience under his belt.  He last held the position of Executive Vice President, Advertising Sales / Pan Regional Group, MTV Networks in Singapore.  In this capacity, he had substantially increased advertising revenue for the network, as well as established new sales offices and teams in Japan, Korea and Hong Kong.  He was also responsible for a number of multi million dollar, ground breaking deals.

Hayward also worked for Star TV, based in Hong Kong, first as the Vice President of Client Services, then as the Executive Vice President of Advertising Sales, overseeing advertising sales and sales support for the entire region.

Prior to this, Hayward worked in various media buying roles for 15 years, including being the Regional Media Coordinator for McCann Erickson Advertising, based in Hong Kong, and the Broadcast Director for Leo Burnett Advertising, based in London.

Head of Network Distribution, CNBC Asia Pacific

Jacqueline Lam, Head of Network Distribution, CNBC Asia Pacific, spearheads all aspects of subscription-based sales in this region. In this capacity, she oversees CNBC’s efforts to enhance distribution opportunities for the network on cable and satellite TV platforms, mobile as well as broadband platforms in the Asia Pacific. She also oversees all licensing opportunities for CNBC as a 24-hour channel or partial programming blocks to terrestrial broadcasters, commercial establishments, financial institutions, hotels and airlines. Additionally she leads customer growth and retention strategies throughout the region. Jacqueline is based in Singapore.

Jacqueline joined CNBC Asia Pacific in 2005, from MediaCorp News, Channel NewsAsia (International), where she was the Manager, Regional Distribution and Marketing, responsible for identifying and strategizing channel market entry in Asia, including selecting channel partners for channel redistribution, and negotiating license contracts with terrestrial broadcasters, pay TV operators and hotels. In that capacity, she was also instrumental in securing carriage in 15 million households and hotels in the Asia Pacific for the channel. 

Prior to Channel NewsAsia (International), Jacqueline was the Marketing Manager for J.D. Edwards (Asia Pacific) Pte Ltd (now known as PeopleSoft). During her tenure there, she led events management, advertising, brand management and Corporate Communications division. Her efforts led to the roll out of Supply Chain Management and e-business applications through marketing campaigns in the region. 

Jacqueline is a graduate of Oklahoma City University, where she holds a Bachelor’s Degree in Mass Communication, as well as a Diploma in Business Administration from the Singapore Polytechnic.