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Milk, Eggs, Bread & Money

Earnings season is upon us, with companies such as Coke (KO), Pepsi (PEP), Procter & Gamble (PG) and Colgate (CL) due to battle it out in the coming days. With so much retail data about to bombard the Street, we sent Fast Money retail analyst Jeff Macke to the front lines to find out who’s winning the consumer brand wars.

Jeff Macke thinks PG is probably the best company in consumer staples, in part because they’re selling slow growth brands. He finds it impressive that a company as large as Procter & Gamble is so aggressive with managing their catalogue.

Jeff says Clorox (CLX) is the loser in the consumer staples war. He feels CLX is just getting trampled by PG.

In addition, Macke likes Molson Coors (TAP), Coke and Pepsi.

Both Tim Seymour and Pete Najarian like PEP, too.

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QRE
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CLX
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KO
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PEP
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PG
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TAP
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Trader disclosure: On Oct 8, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders
Macke Owns (EMC), (INTC), (SWY), (ATVI), (JWN): Najarian Owns (MON), (NAT), (VCLK): Seygem Asset Management Owns (AA), (AAPL), (ABV), (ITU), (MSFT), (TWX), (GLD), (SBUX), Seygem Asset Management Owns FEMSA: Oppenheimer & Co. Is A Market Maker In (DRYS), (ESEA), (TIVO), (VCLK), (ATVI), (ERTS), (CPKI), (RIMM)

Oppemheimer & Co. Has Received Compensation For Investment Banking Services From (ESEA) Within The Past Year, Oppenheimer & Co. Will Receive Investment Banking Compensation From (ESEA) For Services Performed Within The Past Year, Oppenheimer & Co. Intends To Seek And Expects To Receive Compensation For Investment Banking Services From (ESEA) Within The Next Three Months

Oppenheimer & Co. Is A Market Maker In (CMCSA), Oppenheimer & Co. Has Received Compensation For Investment Banking Services From Comcast Corp. Within The Past Year

Charles Schwab Is A Sponsor Of "Fast Money"

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PG
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