Ted Turner's Solar Mission
So, perhaps its no surprise that a man who made a career out of being a trailblazer has become an outspoken proponent of solar energy as a viable alternative fuel.
Turner bought a stake in the New Jersey-based company, DT Solar, and is bullish about the industry's prospects.
"It's gonna’ be the biggest business opportunity the world has ever seen," he says. Turner, for the record, is not a proponent of corn-based ethanol.
CNBC's Jane Wells visited Turner in Atlanta to talk about his big bet on solar.