Media Money
More Videos
- Facebook's COO Sheryl Sandberg to Harvard Grads: ‘Can You Click On an Ad or Two’
- NCTA Trends: Mobile video, Watch ESPN and TV Everywhere
- Discovery CEO David Zaslav on OWN, Global Growth & Netflix Impact
- National Cable Show: Cloud, Wifi, TV Everywhere Loom Large
- Facebook: Hacking All Night to an IPO
- Why Facebook Is Celebrating Its IPO With a Hackathon
- Inside Facebook's Money Machine
- Sheryl Sandberg: Facebook's Billion-Dollar Woman
- Diablo III Launch Breaks Records and Servers
- Privacy in Focus Ahead of Facebook IPO
RSS FEED
MOST SHARED
- China Counter-Challenges US Over Subsidies at WTO
- What Would Greek Exit Mean for the US Economy?
- Heard in More US States: See You in Tax Court!
- Bankia Shares Suspended Ahead of Rescue Details
- Option Bulls Take Another Shot on Idenix
- Why Are Greek and Italian Politicians So Bad?
- Shares to Open Higher; Fears Over Greece Persist
- Spain: Too Poor to Win a Singing Contest?
- Markets: Out of Stock
- In Spain, Bank Transfers Reflect Broader Fears
- Top 20 European Stocks for Crisis Time: Strategist
- Curt Schilling's Video Game Company Goes Bust
- Time for Flash Sales to Adapt or Die
- What Flash Sites Are Suggesting About Consumers
- Hewlett-Packard Faces a ‘Dogfight’ for Talent: Analyst
- Laouchez: Leadership in Financial Services — Missing in Action?
- DuckDuckGo Cooks Google’s Goose: Analyst
- Growing Sub-Prime Auto Loans - New Troubles for Automakers?
- General Electric’s $4.5 Billion Dividend Slated for Buybacks
- What Would Greek Exit Mean for the US Economy?
- Facebook Fallout: Silicon Valley Won’t Snub Morgan Stanley
- Big European Funds Confirm Dumping Euro Assets
- Why Are Greek and Italian Politicians So Bad?
- ECB Official: On Greece, ‘We Are Working on Plan A’
- Spain: Too Poor to Win a Singing Contest?
- China Counter-Challenges US Over Subsidies at WTO
- Is 'Equity Cult' Dead? Stocks Most Unloved in 50 Years
- Heard in More US States: See You in Tax Court!
MySpace To Facebook: "Game On" With Oberon Deal
Text Size 
Correspondent
 |
CNBC.com |
We're not talking World of Warcraft. This is the fun light stuff, the online equivalent of a Nintendo Wii-- easy for everyone, regardless of their age or gender, to play along with. While the male-dominated Massive Multiplayer online games have been big, this move is seen as a growth opportunity. The games generated just $380 milion in revenue last year, but they have a projected 35% growth rate, according to Pacific Crest securities. That's double the growth of the console business.
This is a beneficial partnership for Oberon games--giving it access to MySpace's 100 million plus active users. Up until now Oberon's had about 33 million users, distributing through Yahoo [YHOO
Loading...
()
] , Microsoft [MSFT
Loading...
()
] , and Comcast [CMCSA
Loading...
()
] . And this will branch Oberon into a multiplayer game of sorts: MySpace users will be able to invite their friends to paticipate in Oberon's games, and chat while they're playing on MySpace. All the more reason for MySpace users to stay on the site longer, allowing News Corp [NWS
Loading...
()
] to show more ads and cash in on the asset of this huge community.
Meanwhile, Facebook is trying to monetize its assets a bit faster than MySpace has--the company has trademarked the term "Social Ads", defining it as "advertising and information distribution services, namely, providing advertising space via the global computer network, prooting the goods and services of others over the internet." And it appears that Facebook CEO Mark Zuckerberg will be introducing this revolutionary new format November 6th to the ad community in New York.
The idea is that Facebook would use the specific information in your profile to hook you up with ads related to your interests. It would ostensibly protect your information from being exploited by not revealing exactly who you are to the advertisers. This is a twist on some of the strategies already out there--VideoEgg, a company I profiled on Monday in a "What's Next" segment for "Street Signs" has a similar approach: it provides ads to 50 of Facebooks independent application creators.
Will it be revolutionary? Well Zuckerberg seems to be taking a page from Steve Jobs book-- he's certainly building the hype!
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes
