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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Fox Responds To My Critique Of WS Coverage

Published: Thursday, 25 Oct 2007 | 1:19 PM ET

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By: Darren Rovell
Sports Business Reporter

Minutes after my critique of Fox was published, Fox spokesman Lou D'Ermilio responded to the message I left for him. He told me that Chevy did tape that crowd show with Red Sox fans days before and that Chevy gave them the tape to run.

He said that the conversation between the two players about the Taco Bell promotion was not rehearsed or set up by the network and McCarver's "shameless" reference might have been referring to the fact that the network chose to take that sound, not that they put the players up to it.

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