Singer-guitarist Walter de Castro couldn't believe his luck when he found out his band's song "The Core" would be featured on "FIFA 2008," the Electronic Arts popular soccer game.
"It's super! It's what a lot of people crave -- a way to reach a large audience very quickly," said Castro, who plays in the French electro pop rock act Babamars.
"We are not a traditional rock band, so it's going be a long and tough road to make a name for ourselves on the live circuit. If you are in a videogame, your name will go around fast," he said. "It will snowball."
At a time when the music industry is dealing with falling sales, videogames provide an unprecedented way for people to discover new music and for aspiring artists to reach a wide audience.
"This may be the best time in the history of the industry for little-known bands to get mainstream exposure via videogames," said Steve Schnur, the worldwide executive of music at EA, which is the world's largest videogame company.
Schnur's staff scour the globe for new music talent.
"The truth is that consumers now spend more time playing videogames than listening to the radio or watching TV," he said.
Aspiring hitmakers should take note: EA sports games have been credited with helping to launch the careers of bands such as Good Charlotte, Avril Lavigne, Franz Ferdinand and Scissor Sisters.
A recent poll of core gamers ages 13 to 32 shows that 55 percent of them learned about new artists from videogames.
Over one-third of them said they downloaded a song because they heard it in a game and more than 20 percent purchased that artist's CD.
"FIFA 2008," which hit Europe in September and North America this month, is projected to sell between 6 and 7 million units around the world, Schnur said.
And because playing sports videogames fuels track repetition, he said, "within six months, any given song in that game will be heard and identified nearly 1 billion times."
"No movie soundtrack, television commercial or radio/video hit can deliver that level of instantaneous global exposure," Schnur added.