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Current DateTime: 05:53:39 10 Feb 2012
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Current DateTime: 05:53:39 10 Feb 2012
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    • Google vs. Apple 

        CNBC's Jon Fortt, Julia Boorstin and John Carney compare Apple and Google. This is really about the battle for video, explains CNBC's Julia Boorstin.

    • Big Media Names Report Earnings 

        Sirius, Linkedin and Activision will report earnings. So are the stocks hot or not? CNBC's Julia Boorstin & John Carney weigh in.

    • Cisco & News Corp Report Earnings 

        CNBC's Jon Fortt; Shaw Wu, Sterne Agee; and Mark Sue, RBC Capital Markets, discuss Cisco's latest earnings. Also, the update on News Corp's earnings, with CNBC's Julia Boorstin.

    • News Corp Earnings Review 

        Rupert Murdoch just made some big progress in its hacking scandal, which will minimize the embarassing details shared in court, reports CNBC's Julia Boorstin.

    • The Trade on Sprint & Disney Update 

        The Fast Money crew with the trade on Sprint, ahead of its Q4 earnings. Also, CNBC's Julia Boorstin has an update from Disney's conference call, as well as the outlook for ad revenues.

    • Disney Conference Call Update 

        CNBC's Julia Boorstin has the latest details from Disney's conference call, reporting attendance is up at the theme parks, and the company will launch a new broadcast channel in Japan next month.

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Current DateTime: 05:53:40 10 Feb 2012
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Current DateTime: 05:53:40 10 Feb 2012
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Hollywood's Newest Hit: The Color Green

Published: Wednesday, 31 Oct 2007 | 5:03 PM ET
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By: Julia Boorstin
Correspondent

Lime Green Prius

In the entertainment industry, the idea of being green is very, very cool. You can't go two feet without seeing a Prius--they're even becoming the limo-of-choice for the Oscars. I myself bought a Prius in May and I love it. Not only is it eco-friendly, but it's also incredibly convenient. Not having to fill up that often saves a ton of money, and all that time wasted at the gas station. Tons of time.

It's amazing how spread out Hollywood is--there are studios in the valley, Paramount is in Hollywood proper, and then Sony [SNE  Loading...      ()   ] is all the way over in Culver City. To get between these studios takes lots of time and gas. And for those looking for something on the higher end, the Lexus hybrid seems to be quite popular, though not as efficient as my little Prius.

In covering this beat, I've found Hollywood's love affair with green goes beyond the cars. I'm not talking about Al Gore and his leveraging Hollywood attention to spread a message about global warming. I'm talking about nuts and bolts. More and more office buildings are going up. And at the Emmy's this past year I reported on a new green building being built by New Pacific Realty in Beverly Hills. It'll be state of the art, fancy shmancy designed by Richard Meier--and totally green.

The studios are even making their productions green--Universal Pictures' "Evan Almighty" was the first carbon-neutral film: which meant that the studio bought carbon credits to account for the cost of the movie on the environment.

Just this weekend I was talking with some "industry" folks about how hard it is to be green, but how everyone is trying. One new trend-- buy carbon emissions credits to make yourself, or an event (like a big Emmy party or a wedding) totally carbon neutral. It used to be only companies could make themselves carbon neutral, but now anyone can help minimize their negative impact on the environment. 

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