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Lime Green Prius |
It's amazing how spread out Hollywood is--there are studios in the valley, Paramount is in Hollywood proper, and then Sony [SNE
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] is all the way over in Culver City. To get between these studios takes lots of time and gas. And for those looking for something on the higher end, the Lexus hybrid seems to be quite popular, though not as efficient as my little Prius.
In covering this beat, I've found Hollywood's love affair with green goes beyond the cars. I'm not talking about Al Gore and his leveraging Hollywood attention to spread a message about global warming. I'm talking about nuts and bolts. More and more office buildings are going up. And at the Emmy's this past year I reported on a new green building being built by New Pacific Realty in Beverly Hills. It'll be state of the art, fancy shmancy designed by Richard Meier--and totally green.
The studios are even making their productions green--Universal Pictures' "Evan Almighty" was the first carbon-neutral film: which meant that the studio bought carbon credits to account for the cost of the movie on the environment.
Just this weekend I was talking with some "industry" folks about how hard it is to be green, but how everyone is trying. One new trend-- buy carbon emissions credits to make yourself, or an event (like a big Emmy party or a wedding) totally carbon neutral. It used to be only companies could make themselves carbon neutral, but now anyone can help minimize their negative impact on the environment.
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