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Industry Standard Magazine to Return Online

The Industry Standard, the high-flying magazine that covered the early Internet frenzy and itself became a poster child for the dot-com boom and bust, is coming back ... sort of.

"IDG is bringing back the Industry Standard in blog form," said Bob Carrigan, president of IDG Communications.

"Our attitude is why not? It could be fun," he said during a talk at an Internet conference in New York.

The magazine was a leading chronicler of the Net in its heyday, but folded in 2001 as its Web-based advertisers folded.

Carrigan said the magazine's archives still get significant traffic. A sponsor is also lined up, he indicated. He expects the magazine to launch next summer.

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