Sports Biz

Over the years, I've written about the weird items that have come up for sale: Bill Veeck's Leg, Luis Gonzalez' gum, Thurman Munson's pilot's license. Well, put this in the category of Joe Horn's cell phone, which was purchased by a Saints fan at auction.

Some fan is going to have the chance to buy the sharpie that Terrell Owens took out of his sock in his unique touchdown celebration on Monday Night Football five years ago. We've learned Lelands.com will be auctioning off that Sharpie in its November auction.

As you might recall, after Owens--then with the 49ers--scored a touchdown in that MNF game against the Seahawks, he took the pen out of his sock, autographed the football and handed it to his financial advisor sitting in the stands.

"This was like a gift from god," a Sharpie brand manager told me after the game. Joyce Julius & Associates, a sponsorship evaluation firm, said the exposure to Sharpie was worth $500,000 to brand.

Sharpie subsequently did a charity/endorsement deal with Owens. If you're interested in bidding, check out Lelands.com this week.

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