So there I am driving to the Northwestern/Iowa football game last Saturday when my friend Bruce says, "Hey, what do you think of the Buick Enclave? I think it's pretty sharp." Well Bruce, you are not alone.
The latest stats from J.D. Power's Power Information Network shows the Buick Enclave was the fastest selling vehicle in the U.S. last month. Yes, #1. The Enclave sold so fast, it was in showrooms fewer days than the Toyota Prius, Mercedes C Class, GL Class, and Honda Fit which rounded out the top "hot selling cars" in October.
Why is this a big deal? Buick is hurting, and if the Enclave is generating buzz with little marketing it is significant. It shows a good looking model can be sell even if the badge on the front is gasping for air. It also shows GM's designers have hit the right chord with it's latest crossovers (the GMC Acadia was the only other American model in the top ten of fast selling models).
If you've read this blog for any amouint of time you know my thoughts on Buick. It's the forgotten brand at GM with an undefined niche, little marketing support, and until now, few models I found attractive. Heck sales are down 23% this year and it represents less than 5% of GM's total sales. All reasons why I've wondered why GM doesn't go ahead and give Buick the Oldsmobile treatment and kill it.
That may still happen. But for now, the Enclave is giving Buick executives and fans a reason to smile. As I told my friend Bruce, "The Enclave is very nice, give it a look"
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