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Current DateTime: 05:16:05 30 Nov 2009
LinksList Documentid: 30830730
Expiration DateTime: 11/30/2009 5:18:30 AM
    • Planes, Trains & Automobiles  25 Nov 2009

        About 38 million Americans are expected to go somewhere this holiday season, and AAA says that's up about 1.4 percent from last year. NBC's Tom Costello has the details.

    • Maria's Market Message  24 Nov 2009

        CNBC's Sue Herera sits in for Maria Bartiromo to discuss the day's top business and financial stories, and look ahead to tomorrow's Closing Bell.

    • GM's Saab Story  24 Nov 2009

        It's back to the drawing board for GM after a Swedish company pulled out at the last minute of a deal to buy the Saab unit. Insight with Erich Merkle, independent automotive consultant and CNBC's Phil LeBeau.

    • GM's Saab Deal Is Off  24 Nov 2009

        General Motors' Saab deal is off, reports CNBC's Phil LeBeau.

    • BMW Signed as Olympic Partner  20 Nov 2009

        BMW has been chosen as the official automotive partner of the London 2012 Olympic and Paralympics games. Ian Robertson, board member of BMW Group, spoke to CNBC about the sponsorship.

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Current DateTime: 05:16:05 30 Nov 2009
LinksList Documentid: 30830722
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Behind The Wheel

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Nov.08
9:01 AM ET
Thursday, 8 Nov 2007
GM's Buick is #1! Yes It's True, I'm Not Making This Up

2008 Buick Enclave
2008 Buick Enclave

So there I am driving to the Northwestern/Iowa football game last Saturday when my friend Bruce says, "Hey, what do you think of the Buick Enclave? I think it's pretty sharp." Well Bruce, you are not alone.

The latest stats from J.D. Power's Power Information Network shows the Buick Enclave was the fastest selling vehicle in the U.S. last month. Yes, #1. The Enclave sold so fast, it was in showrooms fewer days than the Toyota [TM  Loading...      ()   ] Prius, Mercedes C Class, GL Class, and Honda [HMC  Loading...      ()   ] Fit which rounded out the top "hot selling cars" in October.

Why is this a big deal? Buick is hurting, and if the Enclave is generating buzz with little marketing it is significant. It shows a good looking model can be sell even if the badge on the front is gasping for air. It also shows GM's [GM  Loading...      ()   ] designers have hit the right chord with it's latest crossovers (the GMC Acadia was the only other American model in the top ten of fast selling models).

If you've read this blog for any amouint of time you know my thoughts on Buick. It's the forgotten brand at GM with an undefined niche, little marketing support, and until now, few models I found attractive. Heck sales are down 23% this year and it represents less than 5% of GM's total sales. All reasons why I've wondered why GM doesn't go ahead and give Buick the Oldsmobile treatment and kill it.

That may still happen. But for now, the Enclave is giving Buick executives and fans a reason to smile. As I told my friend Bruce, "The Enclave is very nice, give it a look"

Questions?  Comments? 

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