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Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
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Nov.09
10:53 AM ET
Friday, 9 Nov 2007
Sell Block: Under Armour Has to Go

It’s time to dump Under Armour, Cramer said during this week’s edition of Sell Block, especially after this week’s insider selling. 

CEO Kevin Plank vigorously defended his company after analysts expressed concern about the retailer’s inventories, but then sold 1.5 million of his shares in Under Armour [UA  Loading...      ()   ]. It’s not that insider selling is bad, but Cramer said he felt foolish after championing Plank’s defense, he said.

Regardless, an increase in inventories means UA would have had to discount its apparel to move it, and discounts equal estimate cuts. That’s a definite loss of momentum for this high-multiple stock, so it was probably time to sell UA anyway, Cramer said.

Look at the facts: Under Armour’s inventory and loss in momentum, the stock is trading at twice it’s growth rate – which is where Cramer downgraded Starbucks [SBUX  Loading...      ()   ] and Whole Foods [WFMI  Loading...      ()   ], two longtime favorites – and the remaining markets the company wants to enter are fraught with competition and lower margins.

It’s time to let go of UA.

A final note: Investors shouldn’t be tempted into buying Cramer’s Four Horsemen of the Mortgage Apocalypse – PMI Group [PMI  Loading...      ()   ], MGIC [MTA  Loading...      ()   ] and Ambac Financial Group [ABK  Loading...      ()   ] – no matter how cheap they get. They are the Achilles heel of this market, he said. They didn’t make it in 1990’s troubled market, and he doesn’t think they’ll make it now.

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