Chrysler to Offer Rebates to Cut Dealer Inventories: WSJ
Chrysler plans to offer a new round of rebates in December in preparation for what is expected to be a tough sales year in 2008, the Wall Street Journal reported Friday citing people familiar with the matter.
According to the Journal's online edition, the campaign will kick off with Jeep, Dodge and Chrysler television ads Nov. 20, and will emphasize the lifetime warranty the company began
offering on engines and transmissions earlier this year.
The heaviest discounts are likely to come on four slow-selling models that are being discontinued -- the Chrysler Pacifica, PT Cruiser convertible and Crossfire, and the Dodge
Magnum -- the newspaper reported.
The company previously said it would cut up to 10,000 hourly jobs over the next 14 months as it cuts production in North America and eliminates the four slow-selling vehicles.
Representatives from Chrysler could not immediately be reached for comment.