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Current DateTime: 08:56:03 29 Nov 2009
LinksList Documentid: 31388230
Expiration DateTime: 11/29/2009 8:57:10 PM
    • Shopper & Investor Deals  25 Nov 2009

        A look at what's likely to happen at the registers once the doors open on Friday, with Richard Hastings, Global Hunters Securities; Richard Jaffe, Stifel Nicolaus & Co. and CNBC's Jane Wells.

    • Black Friday: Bargain or Bust?  25 Nov 2009

        Whether the deals are better than what shoppers will usually see or if it is just another marketing tactic, with Hitha Prabhakar, Style File Group; Brad Wilson, BlackFriday2009.com and CNBC's Jane Wells.

    • Holiday Central  25 Nov 2009

        A discussion of the many ways retailers are preparing for Black Friday, live from K-Mart in Burbank, CA, with CNBC's Jane Wells.

    • Retailers Getting Ready for Black Friday  25 Nov 2009

        Retailers are getting ready for Black Friday, and CNBC's Jane Wells has the play by play. Stacy Janiak, of Deloitte, shares her insight.

    • Amazon vs. Wal-Mart  24 Nov 2009

        What began as a price war between Wal-Mart and Amazon over a handful of books has nos spread to a wide assortment of consumer goods. Lee Eisenberg, a noted retail expert and consumer behaviorist, and CNBC's Jane Wells discuss.

    • Prices to Be Thankful For  24 Nov 2009

        A decrease in food prices is something to be thankful for this holiday, reports CNBC's Jane Wells.

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Current DateTime: 08:56:03 29 Nov 2009
LinksList Documentid: 31388237
Expiration DateTime: 11/29/2009 8:57:17 PM
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Funny Business

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Nov.09
11:18 AM ET
Friday, 9 Nov 2007
George Bush, John Madden, Robin Williams: Insurance Salesmen?
Posted By:Jane Wells
Sectors:Media

Who says the insurance business is boring? Ok, it is (although I know a guy who once had to insure Bill Gates' Porsche years ago. He told me they charged him a fortune since they figured a guy like that would eventually want to see what 200 mph is like and wouldn't really care about the repair costs).

But who says marketing insurance has to be boring?

Nationwide Mutual Insurance Company (just the name puts me to sleep) has come up with a hilarious campaign to encourage people to talk about difficult financial planning issues. They're sponsoring "Have the Talk, America" to get people...talking. And they've posted videos using celebrity impersonator Frank Caliendo posing as President Bush, John Madden, and Robin Williams, each hilariously trying to facilitate discussions among various families.

Caliendo is also the star of the new show "Frank TV" on TBS debuting November 20th, though he was only able to film four episodes before the strike hit. Let's hope the production is...insured...against a work stoppage??

In any case, when I first heard about the insurance "talk" videos, I thought, "Oh, this is going to be dumb." But then I watched some. I started chuckling, then laughing, then guffawing.

Here is a link to the video: www.havethetalkamerica.com.

As President Bush, Caliendo tells a father and daughter that he's President of the "United Estates," and makes a litany of verbal gaffes, like telling the family that too many people don't have "a will and old testament. As John Madden, he admits he hasn't eaten a salad in 20 years, and "You know, I never really have a hard time talking. Making sense is another thing." The same could be said for me.

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