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Each year, just how much Black Friday rings up seems to fluctuate but I would place my bets alongside analyst Dana Telsey in saying that the last ten days before Christmas make more of a difference in sales. Black Friday transactions account for 9-10 percent of holiday sales.
That said, what we will see this week is just whether the consumer shows up to spend in a slowing consumer environment. Store traffic could be considered a recession indicator.
If shoppers turn out in healthy numbers to shop around this event AND actually buy these promoted/marked down items, that is a sign that the consumer isn't panicked just yet.
We need Black Friday to be heavily trafficked and the malls to be full. That way we can all breathe a sigh of relief until the real buying bonanza begins right before Christmas.
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