More Videos
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- Twilight, Inc., A Worldwide Craze
- Oprah to Leave Syndication in 2011
- Sony's E-Reader Shortage and the Digital Book Battle
- Salesforce.com Brings Facebook and Twitter's Social Capabilities to Businesses
- Sumner Redstone's Companies Face Off Yet Again
- Can YouTube Revolutionize Citizen Journalism?
- What MGM's Sale Could Say About Value of Content
RSS FEED
MOST SHARED
- Kuoni CEO Sees Recovery in Travel Sector
- Gold Retreats from Record High as Dollar Rebounds
- Dubai Struggles to Ease Debt Fears; Investors Rattled
- Chinese Overcapacity is Worsening, EU Chamber Warns
- China Unveils Carbon Target Ahead of Copenhagen
- Wal-Mart Price Pressure Hurts China Workers: Report
- Fannie Mae to Tighten Lending Standards: Report
- Great Britain, No Longer That Great: Investor
- The 'Real' Jobless Rate: 17.5% Of Workers Are Unemployed
- 4 Thanksgiving Week Buys For Your Portfolio: Market Pros
- There's a 'Great Chance' For a Double-Dip Recession: Strategist
- Revenge of the Gangsta Nerds
- Will TCU See The "Flutie Effect?"
- Retail Earnings and Sales to Improve in Q4: Analyst
- Consumers Catching the Holiday Spirit
- It's Beginning To Look A Lot More Riskless
- Crescenzi: Claims Level Suggests End to Job Losses
- Hedge Funds Take Early Lead in Warren Buffett's 'Big Bet'
- Dubai Struggles to Ease Debt Fears; Investors Rattled
- Asian Stocks Likely to Fall After Europe Selloff
- US Companies Already Moving on Curbing Emissions
- Fannie Mae to Tighten Lending Standards: Report
- Investing in Good Karma – and Making a Profit
- Retailers Should Believe in Christmas Miracles
- Bankruptcies Jump, Hitting Highest Level in Four Years
- Steepest Black Friday Discounts, Revealed
- Where Do Pardoned Turkeys Go?
Media Money
Text Size 
 |
CNBC.com |
The trend was compounded by the credit crunch, which dragged real estate ad spending down 24.4 percent.
But there is a factor that could benefit print advertising. The Writers Guild Strike. Yup, the fact that there may be little to no new content on TV will drive advertisers away from the tube, and to good old fashioned print and magazine. Advertisers follow the eyeballs.
A study by WPP Group's MindShare found that 25 percent of the polling sample would "most likely" turn to books, magazines, and newspapers if their favorite show wasn't on air. Meanwhile, 13 percent of the sample is keeping their TV habits the same, even if they're watching reruns. And another 12% of the sample will be useless to advertisers--they'll turn to DVDs in a content vacuum.
If the strike pulls your favorite programs off the air, what will you do? Keep watching reruns? turn to reality programming? look online to user generated or semi-professional content? or tune out all together? Email me and let me know!
Pre-Holiday Web Surfing
Tendency to eat too much over the holidays? Check out this funny list a self-promoting fitness author/ self-professed guru has posted.
And with everyone worried about potentially dangerous toys under the Christmas tree, this video, from the 'Campaign for America's Future' is pretty funny. But here's a warning: the video isn't just fun and games, it calls for the resignation of the top product safety official.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes