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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Dick's Buys Chick's!

Published: Tuesday, 27 Nov 2007 | 9:50 AM ET

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By: Darren Rovell
Sports Business Reporter

CNBC.com
Folks, in the history of my writing career, this might be the best headline I've ever seen. And the best part is, I'm not going to get fired for it. Why? Because Dick's Sporting Goods [DKS Loading... () ] really did agree to acquire Chick's Sporting Goods for $71 million.

There really is a Mr. Chick and these guys really do have a legitimate 15 stores or so in California, but we hope this isn't the end of the wordplay between the two companies. What we're saying is that we hope Dick's doesn't fully absorb Chick's and that Dick's and Chick's can work together.