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Watch VideoThere’s real life, and then there’s Second Life – a vast online universe of more than 10 million “residents” who build virtual houses, buy virtual clothing, and make money that couldn’t be more real.  Step inside Second Life and see what’s attracting global brands like Coke, Adidas, and Mazda.  Peter Alexander reports. Watch Video

ALSO ON THIS MONTH'S BUSINESS NATION

Chick-Fil-A

NEVER ON SUNDAY

Every day, the Chick-fil-A restaurant chain rakes in more than 6 million dollars – every day except Sunday. On Sundays, the chain’s 1300 stores are closed -- but not because of state or federal law.  The company answers to a higher authority, and honors a day of rest.  CNBC’s Melissa Lee reports on a business that mixes prayer and profits.

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Video Web Extras:
Truett Cathy and Melissa Lee at the original "Dwarf House"
Dan Cathy tours Chick-fil-A headquarters


Money

$25 AT A TIME

There’s a remarkable new venture that’s transforming the lives of people in some of the poorest countries on earth. Kiva.org is the innovative website that enables ordinary people all over the world to make tiny loans – as little as $25 at a time -- to small business owners in third world countries.  NBC News correspondent John Larson reports.

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SHOW TIMES

New Show!  Tuesday, October 7th  9p | 1a ET

THIS MONTH ON "PARTING SHOT" COMMENTARY

Business Nation: Parting Shot with Dennis Kneale
Dennis Kneale has a message for those who think oil companies should pay a windfall profits tax:  You're wrong!

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