Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES
Road Rules
Road Rules Video Gallery
Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
Text Size
Nov.28
7:30 PM ET
Wednesday, 28 Nov 2007
In the Studio: Gen-Probe CEO Henry Nordhoff

After Gen-Probe’s trial of a new HPV test was pushed back a quarter and the company’s food-testing collaboration with 3M fell apart, the stock slid from $72 to $65, where it closed today. But, like any CEO quick to defend his company, Henry L. Nordhoff told Cramer on Mad Money Wednesday that there were more reasons to like the diagnostic firm’s prospect than not.

“We just had a difference of opinion,” Nordhoff said of 3M [MMM  Loading...      ()   ]. Turns out 3M thought that, when both its and Gen-Probe’s [GPRO  Loading...      ()   ] profits were added to the cost of making its food-testing product, the price point would be too high. (3M already has a product at a lower price.) But Nordhoff disagreed. About half of all food processors in the business hold inventory while they’re waiting for test results, he said. So these companies would be willing to pay a bit more to offset the cost of food going bad as a result of delays.

As for the HPV test, it’s an issue “only because the FDA has changed the rules again,” the CEO said. “They’re trying to come up with a gold standard” for HPV testing. GPRO’s test would be the second on the market, and, usually, the Food & Drug Administration approves the number-two product as long as it’s better, or at least the same, as the first. Still, the one-quarter pushback “may not affect the outcome,” Nordhoff said, “so we may still be able to hit our deadline.”

All this negativity is already priced into the stock, Cramer pointed out. But two coming tests for prostate cancer are not: one for early detection and the other for post-diagnosis to see how aggressive the cancer is.

The early-detection test is supposed to be better than the current PSA test, which has a positive predictive value of 25%, Nordhoff said. The Gen-Probe test’s value is 75%. The product isn’t approved in the U.S. yet, but the CEO expects it to happen, which is good news since the market for the test is “huge,” the Nordhoff said.

Cramer called Gen-Probe an “exciting story.” The stock is a must for any portfolio in need of a strong defensive play.

Questions for Cramer?

Questions, comments, suggestions for the Mad Money website?


Tools:
PrintEmailAdd This share icon
Next Post
  • digg share
ADD COMMENTS
Remaining characters


Current DateTime: 01:06:31 28 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:03:47 28 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 01:03:47 28 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:06:07 28 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters