One trend I'm seeing throughout the media industry is the cutting out of the middle man. Call it dis-intermediation, call it democratization: content distribution is being transformed. You can sell a song, publish a book, or even distribute a movie, without ever talking to one of the big old media companies.
And I'm not talking about burning CDs and selling them through your own small web site. I'm talking about real distribution, with professional marketing, and the potential to reach hundreds of thousands of people.
Apple has been doing this for a while on iTunes, allowing people who don't have record deals to sell their music. And now Apple has also started selling movies that never see a movie theater or DVD box.