CNBC Press Releases

"American Originals: Levi's" will premiere on Tuesday, December 18th at 10PM and 1AM ET on CNBC, pre-empting "The Big Idea With Donny Deutsch," which normally airs at that time.

The show will repeat on Sunday, December 23rd at 9PM ET.

Levi Strauss & Co. is an American icon that has swept the globe. In this CNBC one-hour special, "American Originals: Levi's," CNBC goes behind the scenes at Levi Strauss & Co. to talk to its CEO, designers and historian about the qualities that made Levi's into the king of denim, the designer jean wars that put the company into a financial slump and the new partnerships and lines the company is trying out to get back on the comeback trail. In the special, CNBC also talks to a vintage jeans expert about the value of vintage Levis to see if you have a fortune in your closet.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.

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