Google Looking to Ad Partners Beyond DoubleClick
Googleis looking to more advertising technology partnerships outside of its proposed purchase of DoubleClick as it expands beyond Internet search advertising, a top executive said on Tuesday.
"DoubleClick is one piece of it," said Tim Armstrong, Google's president of advertising and commerce in North America. "We think the deal should close. We think our competitors have been able to close their deals."
"Outside of that deal, there are also other opportunities for us to work in that space with other companies," Armstrong said at a UBS media conference in New York.